Very strong financial profile and conservative financial policies; Top market positions in athletic footwear and apparel; Broad geographic diversity; and Consistently solid operating performance. Exposure to changing consumer preferences and intense worldwide competition in the athletic footwear and apparel industry; Vulnerable to global economic downturns and foreign currency risk; significant influence and substantial control by the company's co-founder and chairman of the board The ratings on Beaverton, Ore.-based NIKE Inc. reflect Standard&Poor's Ratings Services' view that the company's business risk profile (as defined by our criteria) continues to be "strong," with top market positions in its core global markets, good geographic diversification, and solid operating performance through the recent recession. In addition, we continue to consider NIKE's financial
