Significantly outperforms competitors; Operational and profitability metrics are strong; The company has a large real estate portfolio; and Its size and market share affords the company much greater advertising spending relative to competitors. Participates in the intensely competitive quick-service restaurant industry The ratings on Oak Brook, Ill.-based McDonald?s Corp. reflect Standard&Poor's Ratings Services' expectation that the company will continue to perform strongly with profit growth from new restaurants and positive comparable-store sales. However, we do not anticipate credit metric enhancement given likely capital spending and returns to shareholders. Thus, we continue to assess its financial risk as modest. We assess McDonald's business risk as strong, which reflects its global market position and the fact that it typically outperforms
