Good geographic and product diversity; Strong free cash flow generation; and Leading market positions. More aggressive financial policy; and Declining operating margins in recent years. The corporate credit rating on Dallas, Texas-based Kimberly-Clark Corp., a global manufacturer and marketer of household and personal care products, reflects its strong business profile; softer, yet still strong, operating margins; and the expectation that the company will maintain a modest financial risk profile. Kimberly-Clark has leading market shares in a number of core categories, including personal care (Huggies, Pull-Ups, Depend), consumer tissue (Kleenex, Scott, Cottonelle), and business-to-business products (Safeskin, Ballard). The diversity and strength of its product portfolio should provide the company with a solid and consistent stream of future earnings and cash flow.