MEXICO CITY (Standard&Poor's) June 24, 2014--Standard&Poor's Ratings Services assigned its global scale 'BBB' issue-level rating to Mexican consumer products company Grupo Bimbo S.A.B. de C.V.'s (Bimbo; BBB/Stable/--) proposed senior unsecured notes for $800 million due 2024 and for $500 million due 2044. Bimbo plans to use the proceeds to repay existing debt. Our ratings on Bimbo reflect its "satisfactory" business risk profile and its "intermediate" financial risk profile. For the latest credit rationale on Bimbo, please see "Grupo Bimbo 'BBB' Ratings Affirmed On Proposed Canada Bread Acquisition" published Feb. 14, 2014. RELATED CRITERIA AND RESEARCH Methodology And Assumptions: Liquidity Descriptors for Global Corporate Issuers, Jan. 2, 2014 Key Credit Factors for the Branded Nondurables Industry, Nov.