Solid market shares in the U.S., Europe, and Latin America; A diverse tire product line, extensive distribution, and strong brand recognition; and Improved profitability during the past two years. The need to further improve profitability of North American operations; Intense competition from large mass producers and smaller, more focused domestic and international players; and Exposure to volatile raw material and energy prices. The ratings on The Goodyear Tire&Rubber Co. reflect its aggressive financial risk profile characterized by low but improving earnings in North America and a leveraged capital structure. Akron, Ohio-based Goodyear has a weak business profile, which reflects tough global tire industry conditions and the company's high-cost structure. These factors more than offset the company's business strengths,
