Good competitive position in overall business lines, especially retail sales Strong capitalization and relatively good operating performance Relatively small market share in commercial lines due to weak brand power Weak credit quality of Dongbu industrial group The ratings on Dongbu Insurance Co. Ltd. (Dongbu Insurance) reflect its good competitive position in Korea, strong capitalization, and solid operating performance. Offsetting these strengths is the relatively weak credit and brand power of the Dongbu industrial group. Dongbu Insurance is ranked third among Korean non-life insurers in terms of gross premiums written with 14.9% market share in fiscal 2006 (ended March 31, 2007). The company is particularly strong in retail long-term insurance, with a 16.2% share of the domestic market for these products
