Overview Key strengths Key risks Strong market position as one of the largest dollar store players in the U.S. Highly fragmented industry with intense competition from Dollar General, Walmart, and other discount retailers. Consistent free cash flow generation. Core lower-income customers' spending power is limited and susceptible to volatile macro-economic environment. Resilient business less exposed to online disruption than most retail peers. Historically conservative financial policy with a commitment to investment-grade ratings. Dollar Tree implemented the increase of price point to $1.25 from $1.00 during late 2021 which improved margins due to higher initial mark-up especially as the company worked through old pre-$1.25 inventory in the beginning of 2022. In addition, due to consumer stress, the company has seen a
