Good market position in "extreme-value" retail segment; Strong execution of store growth and merchandising initiatives; and Favorable industry dynamics due to a weak economic recovery and consumers trading down. Intensely competitive industry; and Aggressive growth plans. The ratings on Dollar General Corp. reflect Standard&Poor's Ratings Services' expectation that the company will maintain credit protection measures in line with its "intermediate" financial risk profile, supported by healthy sales growth while managing a rapid store growth strategy. We view Dollar General's business risk as "satisfactory" because of its strong market position as the largest dollar-store chain in the U.S., with 10,000 stores, good prospects for future growth, and improved merchandising and operating efficiencies. Standard&Poor's economists currently forecast GDP
