Leading global manufacturer of retailer brand (private label) soft drinks Integrated solution for retailers Prolonged period of weakening operating performance and credit protection measures Reduced liquidity position Narrow product portfolio Customer concentration with top customer accounting for about 40% of sales Seasonal sales Intense competition The ratings on Mississauga, Ont.-based Cott Corp. reflect its weak credit protection measures from a prolonged period of poor operating performance, reduced liquidity, and vulnerable business risk profile stemming from a narrow product portfolio, customer concentration, and small size in a sector dominated by companies with substantially greater financial resources and market presence. These factors are partially offset by Cott's market position as the leading private label manufacturer and marketer of take-home carbonated soft drinks