We assigned our 'BB' long-term corporate credit rating to Corus Entertainment Inc. The stable outlook reflects Standard&Poor's expectation that the company will retain strong market positions in its core businesses and will pursue a financial policy and growth strategy in line with the rating. TORONTO (Standard&Poor's) Jan. 27, 2010--Standard&Poor's Ratings Services today said it assigned its 'BB' long-term corporate credit rating to Toronto-based Corus Entertainment Inc. The outlook is stable. "The rating on Corus reflects what we view as the company's significant financial risk profile and challenging industry fundamentals, including the cyclical nature of the media industry, particularly for advertising and content, and competitive operating environment," said Standard&Poor's credit analyst Lori Harris.
