Strong presence in soft-drink market Coca-Cola Co.'s equity participation Strategic importance to the Coke system Highly competitive environment Foreign currency exposure Standard&Poor's Ratings Services' ratings on Coca-Cola Femsa S.A.B. de C.V. (KOF) reflect the company's strong business fundamentals, The Coca-Cola Co.'s (KO; A+/Stable/A-1) implicit support through its 31.6% stake in KOF, and the strategic position that KOF holds in the Coke system in Latin America. In addition, the ratings incorporate the company's positive deleveraging four years after acquiring Panamerican Beverages Inc. The ratings also reflect our expectations that the company will continue to maintain its financial profile through robust cash flow generation in its core markets and an adequately designed debt repayment program. These factors are partially offset