Leading positions in consumer branded products industry; and Stable operating performance. Participation in the highly competitive personal care segment of the consumer products industry; Lack of geographic diversity; and Moderately leveraged balance sheet. The rating on Princeton, N.J.-based Church&Dwight Co. Inc. reflects the company's participation in the highly competitive personal care segment of the consumer products industry, its lack of geographic diversity, and its moderately leveraged balance sheet. While the company maintains leading brands, such as Arm&Hammer and Trojan, it competes against much larger companies, such as Procter&Gamble Co. and Colgate-Palmolive Co., with much greater resources to promote and market products. Church&Dwight's operations also are less geographically diverse than those of many
