Credit ratios solid for rating Quality manufacturing, resulting in good brand equity and leading market shares Geographically diversified Parts and accessories business is a source of stable, high-margin revenue Revenue decline in certain key segments Cyclical demand with volatility related to the economy, weather, and shifting consumer preferences Potential margin volatility due to changes in demand and currency movements Aggressive financial policy Strong competitive pressures from well-established Japanese and U.S. manufacturers The ratings on Valcourt, Que.-based Bombardier Recreational Products Inc. (BRP) reflect the volatile demand for the company's primary products, highly seasonal operating profits, and intense competition. These factors are partially offset by the company's solid market position, brand equity, and well-established dealer network. BRP manufactures motorized recreational products including:
