BULLETIN: Sirius Satellite Radio Inc.'s NFL Broadcasting Rights Agreement - S&P Global Ratings’ Credit Research

BULLETIN: Sirius Satellite Radio Inc.'s NFL Broadcasting Rights Agreement

BULLETIN: Sirius Satellite Radio Inc.'s NFL Broadcasting Rights Agreement - S&P Global Ratings’ Credit Research
BULLETIN: Sirius Satellite Radio Inc.'s NFL Broadcasting Rights Agreement
Published Dec 17, 2003
595 words — Published Dec 17, 2003
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Abstract:

NEW YORK (Standard&Poor's) Dec. 17, 2003--Standard&Poor's Ratings Services said today that Sirius Satellite Radio Inc.'s (CCC/Stable/--) seven-year, non-exclusive broadcasting and marketing agreement with the National Football League does not affect the company's rating or outlook. The agreement calls for Sirius to broadcast all regular season, wildcard and divisional playoff, and select preseason games in 2004, plus year-round NFL content. The conference championship and the Super Bowl games will be added in 2005. The agreement adds to Sirius' extensive sports programming, which is a modest content differentiator from XM Satellite Radio Inc., its only direct competitor. Still, it is highly uncertain that Sirius will be able to earn a satisfactory return on this sizable investment or that

  
Brief Excerpt:

RESEARCH BULLETIN: Sirius Satellite Radio Inc.'s NFL Broadcasting Rights Agreement Publication date: 17-Dec-2003 NEW YORK (Standard & Poor's) Dec. 17, 2003--Standard & Poor's Ratings Services said today that Sirius Satellite Radio Inc.'s...

  
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Bulletin

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MLA:
S&P Global Ratings’ Credit Research. "BULLETIN: Sirius Satellite Radio Inc.'s NFL Broadcasting Rights Agreement" Dec 17, 2003. Alacra Store. May 14, 2025. <http://www.alacrastore.com/s-and-p-credit-research/BULLETIN-Sirius-Satellite-Radio-Inc-s-NFL-Broadcasting-Rights-Agreement-428279>
  
APA:
S&P Global Ratings’ Credit Research. (). BULLETIN: Sirius Satellite Radio Inc.'s NFL Broadcasting Rights Agreement Dec 17, 2003. New York, NY: Alacra Store. Retrieved May 14, 2025 from <http://www.alacrastore.com/s-and-p-credit-research/BULLETIN-Sirius-Satellite-Radio-Inc-s-NFL-Broadcasting-Rights-Agreement-428279>
  
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