Overview Key strengths Key risks Substantial global brand recognition and consistent track record of strong revenue and share growth. Volatile profitability in the online retail segment with costs related to fulfillment network expansion, technology, and marketing constraining margins. Leading positions in the key online retail and web services markets, both of which have solid growth prospects. Large, well-funded competitors across key business segments. High margins in the web services segment and advertising driving margin expansion. Continued scrutiny in many regions surrounding tech firms' impact on economies and individuals raises the possibility of government intervention that could impact business strategies. Solid credit protection measures over the next two years amid significant spending to support growth. Financial flexibility from substantial cash and
