...Developing an Online Strategy: Liverpool exhibits a strong market position and a healthy financial profile, similar to global peers rated in the `BBB' category. These factors allow the issuer the flexibility to execute investments that are required to compete in a challenging consumer environment marked by pure online retailers and discount business models. Online sales development in Latin America is slow, which gives Liverpool time to prepare in terms of logistics, distribution and developing customer loyalty. The company's recent incursion into the off-price model, through the acquisition of Suburbia, provides diversification into the discount retailer segment. Structural Changes to Shopping Patterns: Consumers are using the online channel for convenient shopping, product and pricing research, and brand discovery. In response, retailers are adapting their models to a new customer demand wave, marked by higher expectations for the speed of online delivery, pickup and return optionality...
