...Shareholder Support Underpins IDR: The Long-Term IDRs and Support Rating of ProCredit Bank (Romania) (PCBR) are driven by potential support from its parent, ProCredit Holding AG & Co. KGaA (PCH; BBB/Stable/bb-). In turn, PCH's ratings are based on Fitch Ratings' view of the support it could expect to receive from its core shareholders when needed, particularly from its international financial institution (IFI) shareholders. PCH Group Participation: PCBR's track record of asset quality through the cycle, good corporate governance and relatively conservative risk management benefit from the bank's participation in the PCH group. The PCH group is subject to supervision by the German regulator. Limited Franchise: PCBR's Viability Rating reflects the bank's small size and limited franchise in the Romanian banking sector, which hamper operating profitability through lack of benefits of scale. Limited Core Profitability: PCBR's labour-intensive approach to lending continues to limit core profitability....