...Strong Brand Recognition: JB y Compa±fa S.A. de C.V. (JB) boasts a strong market position, driven by its flagship brand Jose Cuervo tequila, the world's No. 1 tequila by sales/volume. Its subsidiaries grow, produce, bottle and sell Jose Cuervo tequila, among others. Jose Cuervo has the leading position in U.S. volume with a 66% market share in the premium segment and a 29% market share in the rest of the world (excluding Mexico). JB is the second-largest distributor of spirits and liqueurs in Mexico in terms of volume and value after Diageo and Pernod. JB has the No. 1 or No. 2 position in every formal price segment in which it competes. Conservative Capital Structure: Fitch Ratings expects gross leverage to peak below 2.0x following the debt-funded acquisition of Bushmills Irish Whiskey (Bushmills) for USD404 million in February 2015. Fitch estimates JB's gross and net leverage to be 1.7x and 0.9x, respectively, with the proposed bond of USD500 million due in 2025. These leverage ratios...
