...Large, Leading, Diversified: Daimler AG has wide geographical and business diversification. It has leading positions in the premium passenger-car segment with its Mercedes-Benz and Smart brands (MBC division). Daimler Trucks (DT) is the worlds largest heavy-truck manufacturer. It is number one in Europe and North America and ranks second or third in several other countries/regions, including Brazil and Japan. The group also holds leading positions in the global van and bus markets. Product Offensive: Daimler plans to regain the top position in the premium segment, ahead of BMW and Audi, by the end of the decade thanks to a robust product pipeline. The success of recently launched models should bolster earnings in the next two to three years but gaining market share will be challenging. In addition, free cash flow (FCF) generation will probably be constrained by investments to maintain the model flow and comply with increasingly stringent emission legislation. 2014 Recovery in Profitability:...
