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| Brief Excerpt: | ...Media consumption continues to evolve with the emergence and adoption of new technologies, driving fragmentation of audiences and disrupting business models. These new entrants will intensify competition and pressure growth. Nonetheless, Fitch Ratings believes that traditional media platforms that can capture large audiences, can be measured and can target specific demographics will remain relevant -- such as TV. Other traditional platforms, such as magazines (pages 63¡64) and newspapers (pages 75¡76), must evolve their content, technologies (includingcontentdelivery)andbusinessmodelstomaintainprofitabilityandremainrelevant. Fitch believes yellow pages (page 98) and newspapers will be the most challenged to evolve. Ultimately the U.S. Supreme Court ruled against Aereo, protecting the high-growth and high- margin retransmission model. However, new technologies, such as AutoHop (pages 82¡83) which could reduce the appeal of network advertising, will continue to disrupt the linear television... |
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| Report Type: | |
| Company(ies) | WARNER MEDIA LLC
, Cox Enterprises, Inc.
, Paramount Global
, Cox Communications, Inc.
, CBS Broadcasting, Inc.
, S&P Global Inc.
, Qurate Retail Group Inc
, The Interpublic Group of Companies, Inc.
, Univision Communications, Inc.
, TWDC Enterprises 18 Corp
, The Dun & Bradstreet Corporation
, WPP PLC
, ABC, Inc.
, Pitney Bowes, Inc
, VIVENDI SE
, Sky Limited
, RELX PLC
, Tfcf Corp
, TFCF America Inc
, Time Warner International Finance Ltd. |
| Ticker(s) | 0WP
, BSY
, BTG4
, CBS
, DIS
, DNB
, FOX
, HMHC
, IPG
, MHFI
, NNC
, PBI
, REL
, RGC
, TRI
, TWX
, VIA
, VIV
, VRSK |
| Issuer | Viacom
, Inc. |
| Format: | | PDF |  |
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