Sections
Title | Starting Page | Number of Pages |
---|
Overview | 1 | 1 |
Lifestyles Country Report Series: Set of Four Reports | 2 | 1 |
Consumer Lifestyles in the US | 3 | 1 |
Consumer Landscape | 3 | 1 |
Life Priorities | 3 | 1 |
Home Life | 3 | 1 |
Eating Habits | 3 | 1 |
Working Life | 3 | 1 |
Sustainable Living | 3 | 1 |
Leisure Habits | 3 | 1 |
Health and Wellness | 3 | 1 |
Shopping Habits | 3 | 1 |
Technology | 3 | 1 |
Graph - Consumer landscape 2021 | 4 | 1 |
Technology (CONT) | 4 | 1 |
Life priorities | 5 | 1 |
Graph - Performance Analysis | 5 | 1 |
Graph - Time for myself rated above spending time with family members | 6 | 1 |
Life priorities (CONT) | 6 | 1 |
Graph - Consumers rank time for favourite activities higher than the global average | 7 | 1 |
Life priorities (CONT) | 7 | 1 |
Graph - Generation Z prioritise time with friends over time for their favourite activities | 8 | 1 |
Life priorities (CONT) | 8 | 1 |
Graph - Uniquely tailored and curated experiences appeal to US consumers | 9 | 1 |
Life priorities (CONT) | 9 | 1 |
Graph - Millennials and Generation X more likely to seek out curated experiences | 10 | 1 |
Life priorities (CONT) | 10 | 1 |
Graph - US consumers like to try new products/services but will research them first | 11 | 1 |
Life priorities (CONT) | 11 | 1 |
Graph - Generation X most enthusiastic about trying new products and services | 12 | 1 |
Life priorities (CONT) | 12 | 1 |
Home life | 13 | 1 |
Graph - Performance Analysis | 13 | 1 |
Graph - Low levels of entertaining at home, but virtual connections take off | 14 | 1 |
Home life (CONT) | 14 | 1 |
Graph - Younger generations play video games almost as frequently as exercising | 15 | 1 |
Home life (CONT) | 15 | 1 |
Graph - Households with children are bigger hobby enthusiasts | 16 | 1 |
Home life (CONT) | 16 | 1 |
Graph - Safe location is a key feature but energy efficiency and outdoor space are desirable | 17 | 1 |
Home life (CONT) | 17 | 1 |
Graph - Baby boomers most likely to look for energy-efficient homes | 18 | 1 |
Home life (CONT) | 18 | 1 |
Eating habits | 19 | 1 |
Graph - Performance Analysis | 19 | 1 |
Graph - Reheating/preparing a ready meal sees higher rates than the global average | 20 | 1 |
Eating habits (CONT) | 20 | 1 |
Graph - Millennials eat out at a restaurant more often than other cohorts | 21 | 1 |
Eating habits (CONT) | 21 | 1 |
Graph - Cost-conscious consumers look for value as well as new products | 22 | 1 |
Eating habits (CONT) | 22 | 1 |
Graph - Generation Z eating less meat and fish than other generations | 23 | 1 |
Eating habits (CONT) | 23 | 1 |
Graph - Nearly half of consumers snack while watching TV or streaming content | 24 | 1 |
Eating habits (CONT) | 24 | 1 |
Graph - Younger generations have less rigid schedules around mealtimes | 25 | 1 |
Eating habits (CONT) | 25 | 1 |
Working life | 26 | 1 |
Graph - Performance Analysis | 26 | 1 |
Graph - Job security most important work-related factor for US consumers | 27 | 1 |
Working life (CONT) | 27 | 1 |
Graph - Gen Z more focussed on achieving a good work-life balance | 28 | 1 |
Working life (CONT) | 28 | 1 |
Graph - High salaries considered more important than other job features | 29 | 1 |
Working life (CONT) | 29 | 1 |
Graph - US respondents have lower expectations of starting their own company | 30 | 1 |
Working life (CONT) | 30 | 1 |
Graph - Generation Z driving the trend for more flexibility and home-based working | 31 | 1 |
Working life (CONT) | 31 | 1 |
Sustainable living | 32 | 1 |
Graph - Performance Analysis | 32 | 1 |
Graph - Consumers have more faith in recyclable labels than sustainably produced | 33 | 1 |
Sustainable living (CONT) | 33 | 1 |
Graph - Gen X feel strongly about having a positive impact on the planet | 34 | 1 |
Sustainable living (CONT) | 34 | 1 |
Graph - Reducing carbon emissions is much lower in comparison to the global average | 35 | 1 |
Sustainable living (CONT) | 35 | 1 |
Graph - Using less water is top of the green list for Generation Z consumers | 36 | 1 |
Sustainable living (CONT) | 36 | 1 |
Graph - Using sustainable packaging is low in comparison to the global average | 37 | 1 |
Sustainable living (CONT) | 37 | 1 |
Graph - Gen Z much more likely to buy from purpose-driven companies/brands | 38 | 1 |
Sustainable living (CONT) | 38 | 1 |
Graph - Over a quarter of consumers will boycott brands that do not share their beliefs | 39 | 1 |
Sustainable living (CONT) | 39 | 1 |
Graph - Baby boomers are more likely to donate to charities that support their values | 40 | 1 |
Sustainable living (CONT) | 40 | 1 |
Leisure habits | 41 | 1 |
Graph - Consumers across all age segments are rushing back to restaurants: 31% of millennials, 28% of Generation X and 27% of baby boomers say they plan to increase their visits to restaurants in future. | 41 | 1 |
Graph - Over a third of US respondents socialise online every week | 42 | 1 |
Leisure habits (CONT) | 42 | 1 |
Graph - All cohorts connect with friends online; Generation X take more day trips | 43 | 1 |
Leisure habits (CONT) | 43 | 1 |
Graph - Meeting up with friends and shopping are the most frequent leisure activities | 44 | 1 |
Leisure habits (CONT) | 44 | 1 |
Graph - Millennials and Generation X go to the cinema more often than other cohorts | 45 | 1 |
Leisure habits (CONT) | 45 | 1 |
Graph - Boomers taking fewer domestic/intl trips than other generations | 46 | 1 |
Leisure habits (CONT) | 46 | 1 |
Graph - Relaxation is a more important feature than shopping or arts and heritage | 47 | 1 |
Leisure habits (CONT) | 47 | 1 |
Graph - Gen Z are less concerned about the quality of dining at the destination | 48 | 1 |
Leisure habits (CONT) | 48 | 1 |
Health and wellness | 49 | 1 |
Graph - Performance Analysis | 49 | 1 |
Graph - Men and women have high levels of participation in physical exercise | 50 | 1 |
Health and wellness (CONT) | 50 | 1 |
Graph - Cycling is a popular regular exercise; walking or hiking are the most frequent | 51 | 1 |
Health and wellness (CONT) | 51 | 1 |
Graph - Millennials cycle more regularly than other generations | 52 | 1 |
Health and wellness (CONT) | 52 | 1 |
Graph - Using sleep aids for stress reduction is higher than the global average | 53 | 1 |
Health and wellness (CONT) | 53 | 1 |
Graph - A high percentage of baby boomers use meditation for stress reduction | 54 | 1 |
Health and wellness (CONT) | 54 | 1 |
Shopping habits | 55 | 1 |
Graph - Performance Analysis | 55 | 1 |
Graph - Shopping malls losing ground as consumers focus on buying less | 56 | 1 |
Shopping habits (CONT) | 56 | 1 |
Graph - Buying fewer but higher-quality products appeals to all generations | 57 | 1 |
Shopping habits (CONT) | 57 | 1 |
Graph - Consumers are most influenced by friends and family | 58 | 1 |
Shopping habits (CONT) | 58 | 1 |
Graph - Baby boomers are more influenced by product/label information | 59 | 1 |
Shopping habits (CONT) | 59 | 1 |
Graph - Consumers are motivated by the convenience of subscription services | 60 | 1 |
Shopping habits (CONT) | 60 | 1 |
Graph - Consumers are motivated to shop in-store by the ability to see and try first | 61 | 1 |
Shopping habits (CONT) | 61 | 1 |
Graph - Immediate purchase is a strong motivation among all generations | 62 | 1 |
Shopping habits (CONT) | 62 | 1 |
Graph - Free shipping is the biggest motivation to shop online, next to best price | 63 | 1 |
Shopping habits (CONT) | 63 | 1 |
Graph - Baby boomers are highly influenced to buy online if shipping is free | 64 | 1 |
Shopping habits (CONT) | 64 | 1 |
Technology | 65 | 1 |
Graph - Performance Analysis | 65 | 1 |
39% of consumers share their data to receive personalised offers/deals | 66 | 1 |
Graph - Performance Analysis | 66 | 1 |
Graph - All generations actively manage their data sharing and privacy settings | 67 | 1 |
39% of consumers share their data to receive personalised offers/deals (CONT) | 67 | 1 |
Graph - Ownership of in-home virtual assistants is much higher than the global average | 68 | 1 |
39% of consumers share their data to receive personalised offers/deals (CONT) | 68 | 1 |
Graph - Ownership of fitness wearables/health trackers on par with global | 69 | 1 |
39% of consumers share their data to receive personalised offers/deals (CONT) | 69 | 1 |
Graph - Consumers visit health-related or medical sites less than the global average | 70 | 1 |
39% of consumers share their data to receive personalised offers/deals (CONT) | 70 | 1 |
Graph - Over 50% of Generation Z take part in online video gaming at least weekly | 71 | 1 |
39% of consumers share their data to receive personalised offers/deals (CONT) | 71 | 1 |
FOR FURTHER INSIGHT PLEASE CONTACT | 72 | 1 |
FOR FURTHER INSIGHT PLEASE CONTACT (CONT) | 73 | 1 |