...Strong Market Positions: OAO MegaFon is the second-largest mobile operator in Russia by subscribers and revenue, and has gradually increased its market share over the last five years. Fitch Ratings believes that MegaFon's market positions are sustainable in the long run and that it will probably focus more on improving the monetisation of its subscriber base rather than on further subscriber acquisition. Rational Competition: The Russian mobile market is competitive among the four national facilities-based mobile operators, driven primarily by marketing efforts and the quality of services rather than by prices. As a result, operators' average revenue per user (ARPU) has grown or been stable over the last five years. The consolidation of Tele2 Russia's and Rostelecom's mobile assets (T2 RTK Holding) has only had a modest impact on the market so far. Competition is likely to intensify when the joint venture T2 RTK Holding rolls out its operations in Moscow in 2H15. Russia's Largest LTE Portfolio:...
