Brown-Forman Corporation - Ratings Navigator

...Reduced number of competitors with clear leader. High quality and timely financial reporting. Group structure shows some complexity but mitigated by transparent reporting. Good CG track record but effectiveness/independence of board less obvious. No evidence of abuse of power even with ownership concentration. Strong "umbrella" brands allowing efficient use of brand marketing budget. Strong track record and potential of price mix benefits from price increases, premiumization and innovation. Majority of established, globally known brands. Stronger bargaining power than suppliers and customers....

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