| Title: | Banks Search for Right Search-Engine Strategy |
| Price: | $5.00 |
| Publication Date: | Apr 01, 2008 |
| Source: | U.S. Banker |
| Author: | By Anthony Malakian |
| Brief Excerpt: | The Internet continues to pose new marketing challenges for financial institutions, and is at the center of a changing debate over the relative merits of two different approaches to search-engine marketing. Should a bank opt for the... |
| Word Count: | 858 |
| Format: | 
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