Report title: Summary: Nielsen Co. B.V. (The)
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1037 word report published Jun 30, 2008

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Abstract: The ratings on New York City-based The Nielsen Co. B.V. reflect the company's highly leveraged capital structure, its track record of frequent acquisitions that have deferred deleveraging, the continuing investment required to remain competitive in the evolving marketing information industry, and ongoing customer pressure on prices and service levels that underpin the need for an efficient cost base. Nielsen's satisfactory business risk profile (which reflects its strong market positions in media measurement and retail marketing information) and significant recurring revenues partially offset these factors. Operating in more than 100 countries, Nielsen is the world's leading provider of retail marketing, media, and business information. Marketing information and media measurement have a high proportion of sales contracted in advance and strong renewal

Brief Excerpt: RESEARCH Ratings Definitions Summary: Nielsen Co. B.V. (The) Publication date: 30-Jun-2008 Primary Credit Analyst: Tulip Lim, New York (1) 212-438-4061; tulip_lim@standardandpoors.com Secondary Credit Analyst: Deborah Kinzer, New...

Report Type: Summary
Ticker: VNUA@NA
Issuer: Nielsen Co. B.V. (The)
GICS: Publishing (25401040)
Sector: Corporations, Global Issuers, Media & Entertainment
Country: Netherlands
Region: United States
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