Report title: Nielsen Co. B.V. (The)
from S&P Credit Research
4793 word report published Jun 30, 2008

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Abstract: Leading global positions in retail marketing information and media measurement A significant proportion of recurring and subscription-like sales Limited exposure to more cyclical advertising revenues through a portfolio of business-to-business publications Adequate near-term liquidity and some potential to improve cash-flow generation after initial restructuring phase Highly leveraged capital structure Negative discretionary cash flow Slow margin improvement in the market information business Exposure to technological risks and capital spending pressures in an industry with relatively high fixed costs Continuing mid- to high-single-digit rates of organic growth required to provide debt service coverage The ratings on New York City-based The Nielsen Co. B.V. reflect the company's highly leveraged capital structure, its track record of frequent acquisitions that have deferred deleveraging, the continuing

Brief Excerpt: RESEARCH Ratings Definitions Nielsen Co. B.V. (The) Publication date: 30-Jun-2008 Primary Credit Analyst: Tulip Lim, New York (1) 212-438-4061; tulip_lim@standardandpoors.com Secondary Credit Analyst: Deborah Kinzer, New York (1)...

Report Type: Full Report
Ticker: VNUA@NA
Issuer: Nielsen Co. B.V. (The)
GICS: Publishing (25401040)
Sector: Corporations, Global Issuers, Media & Entertainment
Country: Netherlands
Region: United States
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