Report title: Research Update: Nielsen Co. B.V. Outlook Revised To Stable From Negative
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1287 word report published May 02, 2008

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Abstract: On May 2, 2008, Standard&Poor's Ratings Services revised its outlook on the 'B' corporate credit rating of The Nielsen Co. B.V. to stable from negative. The outlook change reflects the company's good operating performance and progress in its cost-cutting initiatives. However, Nielsen's discretionary cash flow remains weak, prolonging its highly leveraged status. The ratings on the New York City-based Nielsen reflect the company's highly leveraged capital structure, track record of frequent acquisitions that have deferred deleveraging, the continuing investment required to remain competitive in the evolving marketing information industry, and ongoing customer pressure on prices and service levels that underpin the need for an efficient cost base. Nielsen's satisfactory business risk profile, which reflects its strong market positions

Brief Excerpt: RESEARCH Ratings Definitions Research Update: Nielsen Co. B.V. Outlook Revised To Stable From Negative Publication date: 02-May-2008 Primary Credit Analyst: Tulip Lim, New York (1) 212-438-4061; tulip_lim@standardandpoors.com Secondary...

Report Type: Research Update
Ticker: VNUA@NA
Issuer: Nielsen Co. B.V. (The)
GICS: Publishing (25401040)
Sector: Corporations, Global Issuers, Media & Entertainment
Country: Netherlands
Region: United States
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