...As online sales rise by tens of billions of dollars each year and with most retailers facing softening comparable-store sales, retailers are increasingly looking to the Internet as a source of sustainable a nd sizable growth. As such, a retailer s Internet strategy has become even more crucial to its performance and a more important credit consideration as well. Though year over year double-digit sales growth in internet retailing has appeared dazzling to investors, when you consider Internet sales as a percentage of total retail sales, it s been a slow build off a low base. According to data compiled by the U.S. Census Bureau, Internet sales still a ccount for only about #% of overall retail sales. But in terms of ra w dollars, Internet retailing is beginning to live up to its promise. ...

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