| Title: | AD-DRIVEN SERVICE DISCOVERY IS KEY TO DRIVING MOBILE DATA |
| Price: | $990.00 |
| Publication Date: | May 01, 2008 |
| Source: | YANKEE GROUP RESEARCH REPORTS |
| Brief Excerpt: | ...A look at the aggregate voice and data revenue from the top wireless operators in four of Asia-Pacific s most mature mobile markets reveals an obvious inability to k eep top-line growth positive, despite advancements in both network speeds and device form factors. And unlike almost a decade ago, when SMS was set to become a killer application, there is arguably nothing today that can live up to the same billing. Most data revenue today comes from personalization, gaming, and basic information and alert services. Despite the grow th of faster data networks, increases in handset selection and decreases in price, #G has failed to make a significant impact on the specter of flattening overall revenue. Today s usage is based mainly on messaging and other app lications not affected by lag times. To grow data revenue further, operators must convince users they need to move beyond these simple communication and personalization tools, and start using their phones for discovering... |
| Length: | 12 Pages
(10 Billable Pages)
|
| Geographic Region: | AMERICAS, NORTH AMERICA, UNITED STATES |
| Industry: | TELECOMMUNICATIONS |
| Non-Billable Page Numbers: | 3;12 |
| Format: | 
Adobe Acrobat
|
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