TF Market Research



Title:

USING END-USER INSIGHT TO BUCK THE CRM FAILURE RATE

Price:$1,287.00
Publication Date:May 01, 2008
Source:YANKEE GROUP RESEARCH REPORTS
Brief Excerpt:...In fall ####, Yankee Group conducted a survey of ### respondents targeted toward sales representatives, sales management and IT professionals at large organizations to examine how the on-demand salesforce automation (SFA)/customer relationship management ( CRM) has evolved along with different desires of sales representatives and sales management s use of technology to improve sales effectiveness. The survey was written and managed by the Yankee Group Enterprise Research team. ...
Length:14 Pages (13 Billable Pages)
Geographic Region:AMERICAS, NORTH AMERICA, UNITED STATES
Industry:DATA PROCESSING
Non-Billable Page Numbers:14
Format:Adobe Acrobat Adobe Acrobat

Sections
TitleStarting PageNumber of Pages
Executive Summary11
Methodology21
I. Competitive Market Hinders Service and Sales Effectiveness33
II. Future CRM Applications Demand Collaboration, Process Improvements and Anywhere Information62
Consumerization of the Enterprise Drives Future CRM Demands74
What Do Users Specifically Demand to Ensure High Rate of CRM Adoption?102
III. Conclusions121
Recommendations131
IV. Further Reading131
Tables
TitleStarting PageNumber of Pages
Key Data11
Exhibit 3. Types of CRM Approaches61
Graphs
TitleStarting PageNumber of Pages
Exhibit 1. Major Factors For Business Applications Source:YankeeGroup,200821
Exhibit 2. Top Business Challenges41
Exhibit 4. Top Reasons For Using SaaS81
Exhibit 5. Agreement Or Disagreement Of Key Industry Trends91
Exhibit 6. Major Factors For A Future Sales Automation Solution111

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