TF Market Research



Title:

THE HIGH-WATER MARK FOR INTERACTIVE CABLE

Price:$1,089.00
Publication Date:May 01, 2008
Source:YANKEE GROUP RESEARCH REPORTS
Brief Excerpt:...The internet is changing television in numerous ways. The growing availability of broadband network connectivity, internet video, digital video recorders and video-on-demand (VoD) services has steadily eroded the linear broadcast audience and its associated business model. In its place is a new generation ...
Length:12 Pages (11 Billable Pages)
Geographic Region:AMERICAS, NORTH AMERICA, UNITED STATES
Industry:BROADCASTING/CABLE TV
Non-Billable Page Numbers:12
Format:Adobe Acrobat Adobe Acrobat

Sections
TitleStarting PageNumber of Pages
Executive Summary12
I. The US Market Is Cable's to Lose23
II. Stemming the Interactive Tide: Recommendations for Cable and IPTV55
III. Conclusions93
Disclosure121
Tables
TitleStarting PageNumber of Pages
Key Data11
Exhibit 1. Below-the-Line Ad Dollars Justify Investments in Interactive Video11
Exhibit 4. The Interactive Opportunity for US Cable Television51
Graphs
TitleStarting PageNumber of Pages
Exhibit 2. Total Available US Market for Interactive Television by Platform31
Exhibit 3. US Cable MSO and IPTV Advertising Revenue, 2008 to 201251
Exhibit 5. The Internet Is Driving Interactive Advertising On Television71
Exhibit 6. US Television Advertising Revenue, 200681

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