MOBILE SEARCH 2008-2013: PROFITING FROM INFORMATION AND ADVERT - VISIONGAIN - 2008/03/28 - TF Market Research

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Title:	MOBILE SEARCH 2008-2013: PROFITING FROM INFORMATION AND ADVERT
Price:	$3,465.00
Publication Date:	Mar 28, 2008
Source:	VISIONGAIN
Brief Excerpt:	...#.#.What kind of search? #.#.#.Mobile optimised search engines #.#.#.Mobile question and answer service #.#.#.Mobile directory services #.#.#.Mobile discovery services #.#.#.Mobile navigation services ...
Length:	114 Pages (105 Billable Pages)
Geographic Regions:	ENGLAND, EUROPE, LONDON [ENGLAND], SOUTHEAST ENGLAND REGION, UNITED KINGDOM, WESTERN EUROPE
Industry:	TELECOMMUNICATIONS
Non-Billable Page Numbers:	1;2;3;4;5;6;7;8;9
Format:	Adobe Acrobat

Sections
	Title	Starting Page	Number of Pages
	Disclosure	1	1
	1. Introduction	10	1
	1.1 Executive summary	10	2
	1.2 The Mobile Web	11	2
	1.3 Mobile search	12	2
	1.4 The focus of this report	13	2
	Chapter 2. Mobile search	15	2
	2.1. What kind of search?	16	2
	2.1.1. Mobile optimised search engines	17	2
	2.1.2. Mobile question and answer service	18	2
	2.1.3. Mobile directory search	19	1
	2.1.4. Mobile discovery services	19	2
	2.1.5. Mobile navigation services	20	2
	2.1.6. Mobile video, image, and audio search	21	2
	2.1.7. Mobile social networking search	23	1
	2.1.8. Mobile local search	23	2
	2.2 What are people searching for?	24	2
	2.3. Fixed internet search into mobile	25	2
	3. Mobile search businesses	27	1
	3.1. Google	29	1
	3.1.1. Google loyalty	29	2
	3.1.2. Synonymous with search	30	3
	3.1.3. Google on the mobile	32	2
	3.1.4. Android	33	4
	3.1.5. Advertising on Google	36	3
	3.1.6. Spoilt for choice	38	3
	3.1.7. YouTube	40	3
	3.1.8. Google Maps	42	2
	3.2. Yahoo!	43	2
	3.2.1. Destined to play second fiddle?	44	2
	3.2.2. Layout	45	2
	3.2.3. Mobile compatibility	46	1
	3.2.4. Current mobile handset vendor deals	47	1
	3.2.5. Portal	47	2
	3.2.6. China scandal	48	2
	3.2.7. Flickr	49	2
	3.2.8. The Dot Com bubble	50	2
	3.2.9. Advertising on Yahoo!	51	1
	3.3. Live Search	51	2
	3.3.1. The role of Microsoft in mobile search	52	2
	3.3.2. Rival to Android?	53	2
	3.3.3. Usability	54	1
	3.3.4. Multimap	54	2
	3.3.5. Advertising on Live search	55	1
	3.3.6. E mail trump card	55	2
	3.4. Censorship	56	2
	3.5. Familiarity versus new tailoring	58	1
	3.5.1. Accountability	58	2
	3.6. Mobile specific search engines	59	1
	3.6.1. SMS based services	59	1
	3.6.1.1. Any Question Answered	59	1
	3.6.1.2. 4INFO	59	2
	3.6.1.3. Askmenow	60	2
	3.6.1.4 Texperts	61	1
	3.6.1.5. Manpower Pros and Cons	61	1
	3.6.1.5.1. Positives	61	1
	3.6.1.5.2. Negatives	62	1
	3.6.2. Mobile directory services	62	1
	3.6.2.1. Mobile YELL	62	1
	3.6.2.2. From hard copy to mobile	62	2
	3.6.2.3. A local search provider	63	2
	3.6.2.4. Mobile friendly	64	1
	3.6.3. Mobile content search	64	2
	3.6.4. Mobile operator searches	65	1
	3.6.5. Nokia search	65	2
	3.6.5.1. Search the mobile	66	1
	3.6.5.2. Search the mobile Web	66	1
	3.7. Business funding	66	2
	3.8. Longevity	67	1
	3.9 Consolidation	67	2
	3.10 Who uses mobile search?	68	1
	3.11. Why search?	68	1
	3.12 Entertainment or business?	68	2
	3.13. Local search	69	1
	3.14. Information mobility	69	1
	3.15. Handsets	69	1
	3.15.1. iPhone	69	2
	3.15.2. BlackBerry	70	2
	3.15.3. Nokia N95 and N800	71	1
	Chapter 4. Standards and technologies in Mobile search	72	1
	4.1. Markup language and mobile Web standards	72	2
	4.2. Web 2.0	73	1
	4.3. 3G	73	2
	4.4. EDGE	74	1
	4.5. Mobi Top Level Domain	74	2
	4.6. Mobile search solutions	75	1
	4.6.1. V-Enable	75	2
	4.6.2. Fast search and transfer	76	2
	4.6.3. Openwave systems	77	2
	4.6.4. mobilePeople	78	1
	4.6.5. Mobile Commerce	78	2
	4.6.6. m-spatial	79	2
	4.6.7. mSpace mobile	80	2
	4.7. Mobile search deals with operators and vendors	81	1
	4.8. Mobile search in developing countries	81	2
	Chapter 5. Mobile advertising	83	1
	5.1. Advertising as the principal funding of mobile search	83	1
	5.2. Why advertise on mobile search?	83	3
	5.2.1. The potential audience	85	2
	5.2.2. The success of internet search	86	1
	5.2.3. Locality and mobility	86	2
	5.3. Who is advertising?	87	2
	5.4. What are the methods of advertising on mobile search?	88	2
	5.4.1. Banner advertising	89	1
	5.4.2. PPC	89	2
	5.4.3. SEO (Search engine optimisation)	90	1
	5.5. Advertising on mobile search; advantages and disadvantages	90	1
	5.5.1. Advantages	90	2
	5.5.2. Disadvantages	91	1
	5.6. Accountability of search engines in mobile search advertising	91	1
	5.7. The role of operators in mobile search advertising	91	2
	5.8 Mobile advertisers	92	1
	Chapter 6. Tomorrow's search	93	1
	6.1. What will tomorrow's users want from a mobile search?	93	1
	6.2. Social networking	93	2
	6.2.1. Why "mobile social"?	94	2
	6.2.2. Portability	95	1
	6.2.3. Location integration	95	1
	6.2.4. Ability to become really social	96	1
	6.2.5. Social recommendation	96	1
	6.2.6. Barriers	96	1
	6.2.6.1. Speed	96	1
	6.2.6.2. Technology	96	2
	6.2.7. Facebook and MySpace	97	2
	6.2.8. Loopt	98	1
	6.3. Local search will be the killer app	98	2
	6.3.1. Push-to-call	100	1
	6.3.2. Mobile mapping services	100	2
	6.4. Image searches	101	2
	6.5. Video searches	102	1
	6.6. Mobile content searches	103	1
	6.7. Discovery over Search	103	1
	6.8 Security issues in tomorrow's search	103	1
	6.8.1 Cyber crime in mobile search	103	2
	6.8.2 Younger users	104	2
	6.8.3 Guidelines	106	1
	Chapter 7. The mobile search landscape in 2013	107	1
	7.1. Mobile operators and search in 2013	107	1
	7.1.2. The operator search portals	107	2
	7.1.3. Walled Gardens	108	1
	7.2. Mobile search engines in the 2013 landscape	108	2
	7.3. Google	109	1
	7.4. Yahoo!	109	2
	7.5. Microsoft	110	1
	7.6. Forecast	110	3
	Chapter 8. Conclusions and recommendations	113	1
	8.1. Mobile operators	113	1
	8.2. Search engine providers	113	2
Tables
	Title	Starting Page	Number of Pages
	Companies Mentioned	8	2
	Key differences between fixed line and and mobile search	15	1
	Selection of UK mobile data charges	21	1
	Top UK web rankings December 2007 (fixed internet)	25	1
	Top US online brands as of February 2008 (fixed internet)	25	1
	Open Handset Alliance members	36	1
	Mobile search SWOTs for mobile search providers	71	1
	Advantages of mobile marketing over fixed traditional marketing	83	1
Graphs
	Title	Starting Page	Number of Pages
	Types of search marketing	16	1
	Google mobile search category share	23	1
	UK users and mobile search	26	1
	US search engine market share January 2008	28	1
	Japan search engine market share January 2008	28	1
	Number of clicks per query in search.	40	1
	Handset market share Q3 2007	53	1
	Internet search engine market share for four weeks ending January 26th 2008	55	1
	Top 10 mobile local search categories January-April 2007 UK	70	1
	US Teen online social network users 2006-2011	94	1
	Top ten mobile local search categories, Europe December 2006	99	1
	Mobile searchers forecast 2008-2012	111	1

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