Title:

LIFESTYLE DRUGS MARKET OUTLOOK - ALOPECIA

Price:$1,680.00
Publication Date:Mar 28, 2008
Source:BUSINESS INSIGHT
Author:BUSINESS INSIGHTS
Brief Excerpt:...Defining Lifestyle Conditions # Social Characteristics ## Disease characteristics ## Product Characteristics ## ...
Length:48 Pages (42 Billable Pages)
Geographic Region:MULTINATIONAL
Industry:HEALTH CARE, MISCELLANEOUS SERVICE, PHARMACEUTICALS
Non-Billable Page Numbers:1;2;3;4;5;31
Format:Adobe Acrobat Adobe Acrobat

Sections
TitleStarting PageNumber of Pages
Chapter 1 Introduction61
Summary61
Introduction71
Defining the Market81
Defining Lifestyle Conditions82
Social Characteristics112
Disease characteristics121
Product Characteristics132
Sales Potential151
High demand upon launch152
Ability to create new markets163
Drivers of demand for lifestyle drugs181
An aging population191
Growth in disposable income191
Increasing consumer awareness191
Rise in branding activities203
Barriers to market growth221
Demonstrating favorable health economics to payors-the road to rationing221
Drug abuse and misuse232
Loss of corporate control over brand241
Reimbursement252
Recommendations for securing reimbursement of lifestyle drugs264
Data Caveats292
Chapter 2 Alopecia321
Summary321
Overview of Alopecia332
Pathophysiology & Etiology341
Alopecia areata352
Androgenetic alopecia361
Anagen effluvium371
Telogen effluvium371
Scarring alopecia372
Self-induced alopecia381
Other causes391
Prevalence402
Drug Therapy412
Market Analysis431
Propecia443
Rogaine (minoxidil)462
Pipeline Outlook471
Tables
TitleStarting PageNumber of Pages
1: Distribution channels covered in IMS MIDAS database291
2: Drug therapy for common types of alopecia421
3: Top 10 alopecia brands 2007, growth metrics431
Graphs
TitleStarting PageNumber of Pages
Figure 1.1: Defining Lifestyle Drugs101
Figure 1.2: The reimbursement decision process251
Figure 1.3: Improving reimbursement status of lifestyle drugs: a three- pronged approach271
Figure 2.4: Pipeline for alopecia therapies, 2007481

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