Sections |
| Title | Starting Page | Number of Pages |
|---|
| Chapter 1: Executive Summary | 17 | 1 |
| Scope and Methodology | 17 | 1 |
| Scope of Report | 17 | 1 |
| Two Classifications: Foods and Beverages | 17 | 2 |
| Report Methodology | 18 | 1 |
| Market Overview | 19 | 1 |
| Soy Food/Beverage Sales Top $2 Billion Mark | 19 | 1 |
| Foods Classification Bigger, But Beverages Growth Faster | 19 | 1 |
| Snack Bars and Soymilk Are the Largest Categories | 19 | 2 |
| Soy "Mainstreams" from Natural Channel | 20 | 2 |
| Soy on a Roll | 21 | 1 |
| Consumer Awareness of Soy's Health Benefits on the Ups | 22 | 1 |
| FDA Approves Heart Healthy Claims | 22 | 1 |
| Looking Ahead | 23 | 1 |
| The Global Picture | 23 | 1 |
| Soy Food Marketing and Competitive Trends | 24 | 1 |
| Soy Foods Have Staying Power | 24 | 2 |
| Company Types | 25 | 1 |
| Marketer and Brand Shares by Category | 25 | 2 |
| Health a Big Pitch Across All Categories | 26 | 2 |
| It's All About Taste, Too | 27 | 1 |
| Westernizing Soy | 27 | 1 |
| "Flexitarians" a Growing Market Base | 28 | 1 |
| Soy Flour Boosting Baked Goods | 28 | 1 |
| "Natural" Tops List of New Product Introductions | 28 | 2 |
| Snack/Nutritional Bars Lead New Product Introductions | 29 | 1 |
| Soy Beverage Marketing and Competitive Trends | 30 | 1 |
| Riding the Healthy Beverage Wave | 30 | 1 |
| Company Types | 31 | 1 |
| Marketer and Brand Shares by Category | 31 | 1 |
| Drink to Your Health! | 32 | 1 |
| Synching up with Natural/Organic | 32 | 1 |
| The Greening of Soy | 32 | 2 |
| Natural Leads New Product Introductions | 33 | 1 |
| Most New Soy Beverages Appear in Non-Dairy Milk/Yogurt Drink Category | 33 | 1 |
| Consumer Trends | 34 | 1 |
| IFIC Data on Attitudes Toward Health Foods and Soy | 34 | 1 |
| USB Data on Attitudes Toward Nutrition, Health and Soyfoods | 34 | 1 |
| Meat Alternatives and Soymilk Are Top Categories | 34 | 2 |
| Soy Consumers Are Eco- and Gourmet-Conscious | 35 | 2 |
| Chapter 2 Highlights | 38 | 1 |
| Chapter 2: Market Overview | 39 | 1 |
| Introduction | 39 | 1 |
| Scope of Report | 39 | 1 |
| Two Classifications: Foods and Beverages | 39 | 2 |
| Market Size and Composition | 41 | 1 |
| Methodology for Sales Estimates | 41 | 1 |
| Soy Food/Beverage Sales Top $2 Billion Mark | 41 | 1 |
| Foods Classification Bigger, But Beverages Growth Faster | 43 | 1 |
| Snack Bars and Soymilk Are the Largest Categories | 44 | 1 |
| Snack Bars and Soymilk Post Solid Gains in 2007 | 45 | 1 |
| Soy "Mainstreams" from Natural Channel | 48 | 1 |
| Market Outlook | 50 | 1 |
| Soy on a Roll | 50 | 2 |
| Consumer Awareness of Soy's Health Benefits on the Ups | 51 | 2 |
| FDA Approves Heart Healthy Claims for Soy | 52 | 3 |
| Broad Health Concerns Top of Mind Among U.S. Consumers | 54 | 3 |
| Revised Food Guide Pyramid Touts Soy | 56 | 1 |
| Soy/Meat Combination Maximizes Potential | 57 | 2 |
| The Natural/Organic Connection | 58 | 2 |
| Soy a Natural for Vegetarians and "Flexitarians" Alike | 59 | 2 |
| From "Health Food" to Healthy Alternative | 60 | 1 |
| Other Target Markets: Women and Aging Boomers | 60 | 2 |
| Lactose-Intolerant Consumers a Strong Market for Soy | 61 | 2 |
| The Role of Convenience | 62 | 1 |
| Soy Allergies a Growing U.S. Concern | 62 | 2 |
| Looking Ahead | 64 | 1 |
| "Supermarketing" Soy | 64 | 1 |
| Teaming Up with Other Functional Foods | 64 | 2 |
| Kids and Soy | 65 | 2 |
| Soy Prices on the Rise? | 66 | 2 |
| The Global Picture | 67 | 1 |
| Sales to Near $3 Billion by 2012 | 68 | 1 |
| Chapter 3 Highlights | 70 | 1 |
| Chapter 3: Soy Food Marketing and Competitive Trends | 71 | 1 |
| Introduction | 71 | 1 |
| Soy Food Classifications | 71 | 1 |
| Soy Foods Have Staying Power | 71 | 2 |
| Competitive Overview | 73 | 1 |
| Company Types | 73 | 1 |
| Mergers and Acquisitions | 73 | 2 |
| Marketer and Brand Shares | 80 | 1 |
| Methodology | 80 | 1 |
| IRI-Tracked Sales of Soy Foods Top $800 Million in 2007 | 80 | 1 |
| Clif Bar Takes the Lead in Nutrition Bars | 80 | 2 |
| Kellogg the Clear Frontrunner in Frozen Meat Substitutes | 81 | 1 |
| Kellogg Maintains Healthy Lead in RTE Cereal | 81 | 2 |
| Turtle Mountain Is Tops in Frozen Treats | 82 | 1 |
| Silk Leads in Yogurt Category | 82 | 1 |
| Genisoy Dominates Faltering Salted Snacks Category | 83 | 1 |
| Loma Linda Leads Shelf-Stable Meat Substitutes | 83 | 1 |
| Other Soy Food Categories and Marketers | 83 | 1 |
| Marketing and Advertising Trends | 92 | 1 |
| Health a Big Pitch Across All Soy Food Categories | 92 | 2 |
| It's All About Taste, Too | 94 | 2 |
| Westernizing Soy | 95 | 2 |
| "Flexitarians" a Growing Market Base | 96 | 3 |
| New "Match" Ingredient Gains Following in Meat Substitutes Market | 98 | 2 |
| Tofurky Becomes a Cultural Phenomenon | 99 | 1 |
| Soy Flour Boosting Baked Goods | 99 | 3 |
| New Product Trends | 102 | 1 |
| "Natural" Tops List of New Product Introductions | 102 | 1 |
| Snack/Nutritional Bars Lead New Product Introductions | 102 | 2 |
| Natural/Organic Introductions Abound | 105 | 1 |
| Also Coming on Strong: Omega-3 Fatty Acids | 105 | 1 |
| Convenience and Portion Control | 105 | 2 |
| Snack Bars Cover All the Bases | 107 | 2 |
| Meat Substitutes Going for Real Meat Flavor | 108 | 2 |
| All-in-One Meals a Convenient Choice | 109 | 2 |
| Cereals Start the Day with Soy | 110 | 1 |
| Baked Goods Add Soy Goodness | 111 | 1 |
| Soy Chips/Crackers Make for Familiar Snacking | 112 | 1 |
| Edamame Becoming More Mainstream | 112 | 2 |
| Frozen Treats: New "Kid-Tested" Flavors Spell Success | 113 | 3 |
| Soy and Chocolate: A Healthy Combination | 115 | 2 |
| Other Kids Products Also Please Parents and Picky Eaters | 116 | 1 |
| Competitor Profile: Amy's Kitchen | 117 | 1 |
| Corporate Background | 117 | 1 |
| All in the Family | 117 | 1 |
| All-Natural, All the Time | 117 | 2 |
| Women, Children Attracted to Amy's | 118 | 1 |
| Competitor Profile: Kellogg Company | 119 | 1 |
| Corporate Background | 119 | 1 |
| The Gardenburger Saga | 119 | 3 |
| Worthington & Loma Linda/Morningstar Farms | 121 | 2 |
| Seeing Veggies Differently at Morningstar Farms | 122 | 1 |
| Competitor Profile: Kraft Foods | 123 | 1 |
| Corporate Background | 123 | 1 |
| Boca Burger | 123 | 2 |
| Overcoming a Stagnant Market | 124 | 1 |
| Competitor Profile: Physicians Laboratories/Revival Soy | 125 | 1 |
| Corporate Background | 125 | 1 |
| "Clinical Soy" at the Core of Revival Products | 125 | 2 |
| Reviving the Cause | 126 | 1 |
| Chapter 4 Highlights | 128 | 1 |
| Chapter 4: Soy Beverage Marketing and Competitive Trends | 129 | 1 |
| Introduction | 129 | 1 |
| Soy Beverage Classifications | 129 | 1 |
| Soymilk Types | 129 | 1 |
| Riding the Healthy Beverage Wave | 129 | 3 |
| Competitive Overview | 132 | 1 |
| Company Types | 132 | 1 |
| Mergers & Acquisitions | 132 | 2 |
| Competition from Traditional Dairy | 134 | 1 |
| Marketer and Brand Shares | 137 | 1 |
| Methodology | 137 | 1 |
| Soy Beverage Sales Total $456 Million in 2007 | 137 | 2 |
| WhiteWave's Silk Leads Soymilk Category | 138 | 1 |
| Hain Celestial on Top in Shelf-Stable Soymilk | 138 | 2 |
| Smoothies and "Weight Control/Nutritional Liquids" | 141 | 1 |
| Marketing and Advertising Trends | 142 | 1 |
| It's All About the Taste | 142 | 2 |
| Drink to Your Health! | 143 | 2 |
| Synching up with Natural/Organic | 144 | 2 |
| The Greening of Soy | 145 | 2 |
| Pricing Soy to Sell | 146 | 1 |
| Internet as Educational Forum | 146 | 2 |
| New Product Trends | 148 | 1 |
| Natural Leads New Product Introductions | 148 | 1 |
| Most New Soy Beverages Appear in Non-Dairy Milk/Yogurt Drink Category | 148 | 1 |
| Soymilk: Making Healthy Even Healthier with Other Functional Ingredients | 150 | 2 |
| Soy to Go | 151 | 2 |
| Soy Smoothies Mix Fruit and Soy | 152 | 3 |
| Nutritional and Weight-Control Beverages | 154 | 3 |
| Soy Chai Tea and Coffee | 156 | 2 |
| Competitor Profile: Dean Foods | 158 | 1 |
| Corporate Background | 158 | 1 |
| Silk Pioneers Refrigerated Soymilk Category | 158 | 2 |
| Building on Silk's Momentum | 159 | 1 |
| Good for You, Good for the Environment | 159 | 2 |
| Competitor Profile: The Hain Celestial Group | 161 | 1 |
| A Natural Foods Conglomerate | 161 | 2 |
| Hain and Soy | 162 | 1 |
| Chapter 5 Highlights | 163 | 1 |
| Chapter 5: Consumer Trends | 164 | 1 |
| IFIC Data on Attitudes Toward Health Foods and Soy | 164 | 1 |
| USB Data on Attitudes Toward Nutrition, Health and Soyfoods | 164 | 2 |
| Simmons Data on Household Consumption of Soy Products | 165 | 1 |
| Meat Alternatives and Soymilk Are Top Categories | 166 | 2 |
| Alternative American-Style vs. Classic Tofu | 167 | 1 |
| Soy Consumers Are Eco- and Gourmet-Conscious | 167 | 2 |
| Younger Demographics = Future Food | 168 | 1 |
| Minority and Regional Patterns | 168 | 2 |
| Socio-Economically Diverse Demographics | 169 | 1 |
| Look fo | 174 | 1 |
| Appendix | 207 | 1 |
| Addresses of Selected Marketers | 207 | 4 |
Tables |
| Title | Starting Page | Number of Pages |
|---|
| 1 U.S. Retail Sales of Soy Foods and Beverages, 2003-2007 (in million of dollars) | 42 | 1 |
| 2 IRI-Tracked Sales of Soy Foods and Beverages, 2003-2007 (in million of dollars) | 42 | 1 |
| 3 IRI-Tracked Sales of Soy Foods and Beverages: By Product Category, 2006 vs. 2007 (in millions of dollars) | 46 | 1 |
| 4 IRI-Tracked Sales of Soy Foods and Beverages: By Product Category, 2003-2006 (in millions of dollars) | 47 | 1 |
| 5 Projected Total U.S. Retail Sales of Soy Foods and Beverages: 2007-2012 (in millions of dollars) | 68 | 1 |
| 1 Selected U.S. Soy Food Marketers and Products, 2008 | 75 | 5 |
| 2 IRI-Tracked Sales of Soy Foods: By Product Category, 2006-2007 (in millions of dollars) | 84 | 1 |
| 3 Top Marketers of Nutritional/Intrinsic Health Value Bars: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 85 | 1 |
| 3 Top Marketers of Nutritional/Intrinsic Health Value Bars: By IRI-Tracked Sales, 2006-2007 (in millions of do | 86 | 1 |
| 4 Top Marketers of Frozen Meat Substitutes: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 87 | 2 |
| 5 Top Marketers of Ready-to-Eat Cereal: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 89 | 1 |
| 6 Top Marketers of Frozen Treats: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 90 | 1 |
| 7 Top Marketers of Yogurt/Yogurt Drinks: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 91 | 1 |
| 8 Top Marketers of Salted Snacks: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 91 | 1 |
| 9 Number of New Soy Food Products: By Package Tag/Claim, 2005-2007 | 103 | 1 |
| 10 Number of New Soy Food Products: By Category, 2005-2007 | 104 | 1 |
| 1 Trends in IRI-Tracked Sales of Major Beverage Classifications, 2003-2007 (in millions of dollars) | 130 | 1 |
| 2 Selected U.S. Soy Beverage Marketers and Products, 2008 | 135 | 2 |
| 3 IRI-Tracked Sales of Soy Beverages: By Product Category, 2006-2007 (in millions of dollars) | 137 | 1 |
| 4 Top Marketers of Refrigerated Soymilk: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 139 | 1 |
| 5 Top Marketers of Shelf-Stable Soymilk: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 140 | 1 |
| 6 Top Marketers of Refrigerated Soy Smoothies: By IRI-Tracked Sales, 2006-2007 (in millions of dollars) | 141 | 1 |
| 7 Number of New Soy Beverage Products: By Package Tag/Claim, 2005-2007 | 149 | 1 |
| 8 Number of New Soy Beverage Products: By Category, 2005-2007 | 150 | 1 |
| 1 Usage Overview for Selected Soy-Based Food and Beverage Products: Percent and Number of Households, 2007 (U.S. hous | 170 | 1 |
| 2 Percentage of Households Using Selected Soy-Based Food and Beverage Products, 2004-2007 (U.S. households) | 170 | 1 |
| 3 Usage Overview for Selected Meat-Alternative Products: Percent and Number of Households, 2007 (U.S. households) | 171 | 1 |
| 4 Usage of Selected Soy Food and Beverage Products: By Agreement with Psychographic Statements, 2007 (percent and ind | 172 | 1 |
| 5 Usage Overview for Selected Soy-Based Food and Beverage Products Among Adults Who Agree with Statement: I Am a Vege | 173 | 1 |
| 6 Usage Overview for Selected Soy-Based Food and Beverage Products Among Adults Who Agree with Statement: I Am Usuall | 173 | 1 |
| 8 Usage Overview for Selected Soy-Based Food and Beverage Products Among Adults Who Agree with Statement: I Try to Ea | 174 | 1 |
| 9 Use of Soy Food and Beverage Products: By Strong Agreement with Selected Psychographic Statements, 2007 (percent an | 175 | 1 |
| 10 Demographics for Using Meat Alternatives, 2007 (percent, number and index of U.S. households) | 176 | 4 |
| 11 Demographics for Using Tofu, 2007 (percent, number and index of U.S. households) | 180 | 4 |
| 12 Demographics for Using Soymilk, 2007 (percent, number and index of U.S. households) | 184 | 4 |
| 13 Demographics for Using Soybean Oil Margarine/Spread, 2007 (percent, number and index of U.S. households) | 188 | 4 |
| 14 Demographics for Using Soy-Brand Cream Substitutes, 2007 (percent, number and index of U.S. households) | 192 | 4 |
| 15 Demographics for Using Soybean Cooking or Salad Oil, 2007 (percent, number and index of U.S. households) | 196 | 4 |
| 16 Demographics for Using Soy Chips, 2007 (percent, number and index of U.S. households) | 200 | 4 |
Graphs |
| Title | Starting Page | Number of Pages |
|---|
| Figure 1-1 Share Of U.S. Soy Food And Beverage Sales: By Retail Outlet Type, 2007 (Percent) | 21 | 1 |
| Figure 1-2 Usage Of Selected Soy Foods And Beverages, 2007 (Percent Of U.S. Households) | 35 | 1 |
| Figure 2-1 Iri-Tracked Sales Of Soy Foods And Beverages: By Classification, 2006 Vs. 2007 (In Millions Of Dollars) | 43 | 1 |
| Figure 2-2 Share Of Iri-Tracked Sales Of Soy Foods And Beverages: By Product Category, 2006 Vs. 2007 (Percent) | 44 | 1 |
| Figure 2-3 Share Of U.S. Soy Food And Beverage Sales: By Retail Outlet Type, 2007 (Percent) | 49 | 1 |
| Figure 2-4 Usage Of Selected Soy Food And Beverage Products: By Agreement With Psychographic Statements, 2007 (Index | 50 | 1 |
| Figure 2-5 Increase In Awareness Of Soy As Healthy: 1998-2007 (Percent) | 52 | 1 |
| Figure 2-6 Projected Percentage Population Growth: By Age Group, 2005-2015 | 54 | 1 |
| Figure 5-1 Usage Of Selected Soy Foods And Beverages, 2007 (Percent Of U.S. Households) | 166 | 1 |
