Sections |
| Title | Starting Page | Number of Pages |
|---|
| Soft Drinks in Uruguay to 2011 | 1 | 1 |
| Market Databook | 1 | 1 |
| Executive Summary | 2 | 8 |
| CHAPTER 1 EXECUTIVE SUMMARY | 2 | 1 |
| Summary Market Level-Soft drinks | 2 | 1 |
| Summary category level-Functional drinks | 3 | 1 |
| Summary category level-Bottled water | 4 | 1 |
| Summary category level-Concentrates | 5 | 1 |
| Summary category level-Carbonates | 6 | 1 |
| Summary category level-Rtd tea & coffee | 7 | 1 |
| Summary category level-Juices | 8 | 1 |
| Summary category level-Smoothies | 9 | 1 |
| Introduction | 10 | 4 |
| CHAPTER 2 INTRODUCTION | 10 | 1 |
| What is this report about? | 10 | 1 |
| How to use this report | 10 | 1 |
| Market Definition | 11 | 1 |
| List of Figures | 18 | 3 |
| LIST OF FIGURES | 18 | 1 |
| List of Tables | 21 | 8 |
| LIST OF TABLES | 21 | 1 |
| Soft drinks | 29 | 23 |
| CHAPTER 3 MARKET OVERVIEW | 29 | 1 |
| Value Analysis, 2001-2006 | 29 | 1 |
| Value Analysis, 2006-2011 | 30 | 1 |
| Value Analysis, US$2001-2006 | 33 | 1 |
| Value Analysis, US$2006-2011 | 34 | 1 |
| Volume Analysis, 2001-2006 | 36 | 1 |
| Volume Analysis, 2006-2011 | 38 | 1 |
| Company and Brand Share Analysis | 41 | 1 |
| Distribution Analysis | 44 | 1 |
| Expenditure & consumption per capita | 46 | 1 |
| Leading company profiles | 52 | 5 |
| CHAPTER 4 LEADING COMPANY PROFILES | 52 | 1 |
| PepsiCo, Inc. | 52 | 1 |
| COMPANY OVERVIEW | 52 | 1 |
| KEY FACTS | 52 | 1 |
| BUSINESS DESCRIPTION | 53 | 1 |
| The Coca-Cola Company | 55 | 1 |
| COMPANY OVERVIEW | 55 | 1 |
| KEY FACTS | 55 | 1 |
| BUSINESS DESCRIPTION | 56 | 1 |
| Functional drinks | 57 | 16 |
| CHAPTER 5 CATEGORY ANALYSIS-FUNCTIONAL DRINKS | 57 | 1 |
| Value Analysis, 2001-2006 | 57 | 1 |
| Value Analysis, 2006-2011 | 58 | 1 |
| Value Analysis, US$2001-2006 | 60 | 1 |
| Value Analysis, US$2006-2011 | 60 | 1 |
| Volume Analysis, 2001-2006 | 62 | 1 |
| Volume Analysis, 2006-2011 | 63 | 1 |
| Company and Brand Share Analysis | 66 | 1 |
| Distribution Analysis | 68 | 1 |
| Expenditure & consumption per capita | 70 | 1 |
| Bottled water | 73 | 18 |
| CHAPTER 6 CATEGORY ANALYSIS-BOTTLED WATER | 73 | 1 |
| Value Analysis, 2001-2006 | 73 | 1 |
| Value Analysis, 2006-2011 | 74 | 1 |
| Value Analysis, US$2001-2006 | 76 | 1 |
| Value Analysis, US$2006-2011 | 77 | 1 |
| Volume Analysis, 2001-2006 | 79 | 1 |
| Volume Analysis, 2006-2011 | 80 | 1 |
| Company and Brand Share Analysis | 83 | 1 |
| Distribution Analysis | 86 | 1 |
| Expenditure & consumption per capita | 88 | 1 |
| Concentrates | 91 | 17 |
| CHAPTER 7 CATEGORY ANALYSIS-CONCENTRATES | 91 | 1 |
| Value Analysis, 2001-2006 | 91 | 1 |
| Value Analysis, 2006-2011 | 92 | 1 |
| Value Analysis, US$2001-2006 | 94 | 1 |
| Value Analysis, US$2006-2011 | 94 | 1 |
| Volume Analysis, 2001-2006 | 96 | 1 |
| Volume Analysis, 2006-2011 | 97 | 1 |
| Company and Brand Share Analysis | 100 | 1 |
| Distribution Analysis | 103 | 1 |
| Expenditure & consumption per capita | 105 | 1 |
| Carbonates | 108 | 19 |
| CHAPTER 8 CATEGORY ANALYSIS-CARBONATES | 108 | 1 |
| Value Analysis, 2001-2006 | 108 | 1 |
| Value Analysis, 2006-2011 | 109 | 1 |
| Value Analysis, US$2001-2006 | 111 | 1 |
| Value Analysis, US$2006-2011 | 112 | 1 |
| Volume Analysis, 2001-2006 | 114 | 1 |
| Volume Analysis, 2006-2011 | 115 | 1 |
| Company and Brand Share Analysis | 118 | 1 |
| Distribution Analysis | 121 | 1 |
| Expenditure & consumption per capita | 123 | 1 |
| RTD tea & coffee | 127 | 15 |
| CHAPTER 9 CATEGORY ANALYSIS-RTD TEA & COFFEE | 127 | 1 |
| Value Analysis, 2001-2006 | 127 | 1 |
| Value Analysis, 2006-2011 | 128 | 1 |
| Value Analysis, US$2001-2006 | 130 | 1 |
| Value Analysis, US$2006-2011 | 130 | 1 |
| Volume Analysis, 2001-2006 | 131 | 1 |
| Volume Analysis, 2006-2011 | 132 | 1 |
| Company and Brand Share Analysis | 134 | 1 |
| Distribution Analysis | 137 | 1 |
| Expenditure & consumption per capita | 139 | 1 |
| Juices | 142 | 21 |
| CHAPTER 10 CATEGORY ANALYSIS-JUICES | 142 | 1 |
| Value Analysis, 2001-2006 | 142 | 1 |
| Value Analysis, 2006-2011 | 143 | 1 |
| Value Analysis, US$2001-2006 | 145 | 1 |
| Value Analysis, US$2006-2011 | 146 | 1 |
| Volume Analysis, 2001-2006 | 148 | 1 |
| Volume Analysis, 2006-2011 | 149 | 1 |
| Company and Brand Share Analysis | 152 | 1 |
| Distribution Analysis | 155 | 1 |
| Expenditure & consumption per capita | 157 | 1 |
| Smoothies | 163 | 16 |
| CHAPTER 11 CATEGORY ANALYSIS-SMOOTHIES | 163 | 1 |
| Value Analysis, 2001-2006 | 163 | 1 |
| Value Analysis, 2006-2011 | 164 | 1 |
| Value Analysis, US$2001-2006 | 166 | 1 |
| Value Analysis, US$2006-2011 | 166 | 1 |
| Volume Analysis, 2001-2006 | 168 | 1 |
| Volume Analysis, 2006-2011 | 169 | 1 |
| Company and Brand Share Analysis | 172 | 1 |
| Distribution Analysis | 174 | 1 |
| Expenditure & consumption per capita | 176 | 1 |
| Country Comparison | 179 | 11 |
| CHAPTER 12 COUNTRY COMPARISON | 179 | 1 |
| Value | 179 | 1 |
| Volume | 184 | 1 |
| Market Share | 189 | 1 |
| New Product Development | 190 | 3 |
| CHAPTER 13 NEW PRODUCT DEVELOPMENT | 190 | 1 |
| Product launches over time | 190 | 1 |
| Recent product launches | 192 | 1 |
| Macroeconomic Profile | 193 | 5 |
| CHAPTER 14 URUGUAY MACROECONOMIC PROFILE | 193 | 1 |
| Macroeconomic Indicators | 193 | 1 |
| Research Methodology | 198 | 5 |
| CHAPTER 15 RESEARCH METHODOLOGY | 198 | 1 |
| Methodology overview | 198 | 1 |
| Secondary research | 199 | 1 |
| Market modelling | 200 | 1 |
| Creating an initial data model | 200 | 1 |
| Revising the initial data model | 200 | 1 |
| Creating a final estimate | 201 | 1 |
| Creating demographic value splits | 201 | 1 |
| Primary research | 201 | 1 |
| Data finalisation | 202 | 1 |
| Ongoing research | 202 | 1 |
| Appendix | 203 | 1 |
| CHAPTER 16 APPENDIX | 203 | 1 |
| Future readings | 203 | 1 |
| How to contact experts in your industry | 203 | 1 |
Tables |
| Title | Starting Page | Number of Pages |
|---|
| of Contents | 14 | 4 |
| OF CONTENTS | 14 | 1 |
