Sections |
| Title | Starting Page | Number of Pages |
|---|
| Soft Drinks in Bulgaria to 2011 | 1 | 1 |
| Market Databook | 1 | 1 |
| Executive Summary | 2 | 8 |
| CHAPTER 1 EXECUTIVE SUMMARY | 2 | 1 |
| Summary Market Level-Soft drinks | 2 | 1 |
| Summary category level-Functional drinks | 3 | 1 |
| Summary category level-Bottled water | 4 | 1 |
| Summary category level-Concentrates | 5 | 1 |
| Summary category level-Carbonates | 6 | 1 |
| Summary category level-Rtd tea & coffee | 7 | 1 |
| Summary category level-Juices | 8 | 1 |
| Summary category level-Smoothies | 9 | 1 |
| Introduction | 10 | 4 |
| CHAPTER 2 INTRODUCTION | 10 | 1 |
| What is this report about? | 10 | 1 |
| How to use this report | 10 | 1 |
| Market Definition | 11 | 1 |
| List of Figures | 18 | 2 |
| LIST OF FIGURES | 18 | 1 |
| List of Tables | 20 | 7 |
| LIST OF TABLES | 20 | 1 |
| Soft drinks | 27 | 24 |
| CHAPTER 3 MARKET OVERVIEW | 27 | 1 |
| Value Analysis, 2001-2006 | 27 | 1 |
| Value Analysis, 2006-2011 | 28 | 1 |
| Value Analysis, US$2001-2006 | 31 | 1 |
| Value Analysis, US$2006-2011 | 32 | 1 |
| Volume Analysis, 2001-2006 | 34 | 1 |
| Volume Analysis, 2006-2011 | 36 | 1 |
| Company and Brand Share Analysis | 40 | 1 |
| Expenditure & consumption per capita | 45 | 1 |
| Leading company profiles | 51 | 4 |
| CHAPTER 4 LEADING COMPANY PROFILES | 51 | 1 |
| Coca-Cola Company, The | 51 | 1 |
| COMPANY OVERVIEW | 51 | 1 |
| KEY FACTS | 51 | 1 |
| BUSINESS DESCRIPTION | 52 | 1 |
| Bed Bath & Beyond | 53 | 1 |
| COMPANY OVERVIEW | 53 | 1 |
| KEY FACTS | 53 | 1 |
| BUSINESS DESCRIPTION | 54 | 1 |
| Functional drinks | 55 | 15 |
| CHAPTER 5 CATEGORY ANALYSIS-FUNCTIONAL DRINKS | 55 | 1 |
| Value Analysis, 2001-2006 | 55 | 1 |
| Value Analysis, 2006-2011 | 56 | 1 |
| Value Analysis, US$2001-2006 | 58 | 1 |
| Value Analysis, US$2006-2011 | 58 | 1 |
| Volume Analysis, 2001-2006 | 60 | 1 |
| Volume Analysis, 2006-2011 | 61 | 1 |
| Company and Brand Share Analysis | 64 | 1 |
| Expenditure & consumption per capita | 67 | 1 |
| Bottled water | 70 | 16 |
| CHAPTER 6 CATEGORY ANALYSIS-BOTTLED WATER | 70 | 1 |
| Value Analysis, 2001-2006 | 70 | 1 |
| Value Analysis, 2006-2011 | 71 | 1 |
| Value Analysis, US$2001-2006 | 73 | 1 |
| Value Analysis, US$2006-2011 | 74 | 1 |
| Volume Analysis, 2001-2006 | 76 | 1 |
| Volume Analysis, 2006-2011 | 77 | 1 |
| Company and Brand Share Analysis | 80 | 1 |
| Expenditure & consumption per capita | 83 | 1 |
| Concentrates | 86 | 14 |
| CHAPTER 7 CATEGORY ANALYSIS-CONCENTRATES | 86 | 1 |
| Value Analysis, 2001-2006 | 86 | 1 |
| Value Analysis, 2006-2011 | 87 | 1 |
| Value Analysis, US$2001-2006 | 89 | 1 |
| Value Analysis, US$2006-2011 | 89 | 1 |
| Volume Analysis, 2001-2006 | 91 | 1 |
| Volume Analysis, 2006-2011 | 92 | 1 |
| Company and Brand Share Analysis | 95 | 1 |
| Expenditure & consumption per capita | 97 | 1 |
| Carbonates | 100 | 16 |
| CHAPTER 8 CATEGORY ANALYSIS-CARBONATES | 100 | 1 |
| Value Analysis, 2001-2006 | 100 | 1 |
| Value Analysis, 2006-2011 | 101 | 1 |
| Value Analysis, US$2001-2006 | 103 | 1 |
| Value Analysis, US$2006-2011 | 104 | 1 |
| Volume Analysis, 2001-2006 | 106 | 1 |
| Volume Analysis, 2006-2011 | 107 | 1 |
| Company and Brand Share Analysis | 110 | 1 |
| Expenditure & consumption per capita | 112 | 1 |
| RTD tea & coffee | 116 | 12 |
| CHAPTER 9 CATEGORY ANALYSIS-RTD TEA & COFFEE | 116 | 1 |
| Value Analysis, 2001-2006 | 116 | 1 |
| Value Analysis, 2006-2011 | 117 | 1 |
| Value Analysis, US$2001-2006 | 119 | 1 |
| Value Analysis, US$2006-2011 | 119 | 1 |
| Volume Analysis, 2001-2006 | 120 | 1 |
| Volume Analysis, 2006-2011 | 121 | 1 |
| Company and Brand Share Analysis | 123 | 1 |
| Expenditure & consumption per capita | 125 | 1 |
| Juices | 128 | 19 |
| CHAPTER 10 CATEGORY ANALYSIS-JUICES | 128 | 1 |
| Value Analysis, 2001-2006 | 128 | 1 |
| Value Analysis, 2006-2011 | 129 | 1 |
| Value Analysis, US$2001-2006 | 131 | 1 |
| Value Analysis, US$2006-2011 | 132 | 1 |
| Volume Analysis, 2001-2006 | 134 | 1 |
| Volume Analysis, 2006-2011 | 135 | 1 |
| Company and Brand Share Analysis | 138 | 1 |
| Expenditure & consumption per capita | 141 | 1 |
| Smoothies | 147 | 14 |
| CHAPTER 11 CATEGORY ANALYSIS-SMOOTHIES | 147 | 1 |
| Value Analysis, 2001-2006 | 147 | 1 |
| Value Analysis, 2006-2011 | 148 | 1 |
| Value Analysis, US$2001-2006 | 150 | 1 |
| Value Analysis, US$2006-2011 | 150 | 1 |
| Volume Analysis, 2001-2006 | 152 | 1 |
| Volume Analysis, 2006-2011 | 153 | 1 |
| Company and Brand Share Analysis | 156 | 1 |
| Expenditure & consumption per capita | 158 | 1 |
| Country Comparison | 161 | 11 |
| CHAPTER 12 COUNTRY COMPARISON | 161 | 1 |
| Value | 161 | 1 |
| Volume | 166 | 1 |
| Market Share | 171 | 1 |
| Socioeconomic Profile | 172 | 5 |
| CHAPTER 13 BULGARIA SOCIOECONOMIC PROFILE | 172 | 1 |
| Country Overview | 172 | 1 |
| Key Facts | 173 | 1 |
| Political Overview | 175 | 1 |
| Bulgaria Economic Overview | 176 | 1 |
| Macroeconomic Profile | 177 | 6 |
| CHAPTER 14 BULGARIA MACROECONOMIC PROFILE | 177 | 1 |
| Macroeconomic Indicators | 177 | 1 |
| Research Methodology | 183 | 5 |
| CHAPTER 15 RESEARCH METHODOLOGY | 183 | 1 |
| Methodology overview | 183 | 1 |
| Secondary research | 184 | 1 |
| Market modelling | 185 | 1 |
| Creating an initial data model | 185 | 1 |
| Revising the initial data model | 185 | 1 |
| Creating a final estimate | 186 | 1 |
| Creating demographic value splits | 186 | 1 |
| Primary research | 186 | 1 |
| Data finalisation | 186 | 1 |
| Ongoing research | 187 | 1 |
| Appendix | 188 | 1 |
| CHAPTER 16 APPENDIX | 188 | 1 |
| Future readings | 188 | 1 |
| How to contact experts in your industry | 188 | 1 |
Tables |
| Title | Starting Page | Number of Pages |
|---|
| of Contents | 14 | 4 |
| OF CONTENTS | 14 | 1 |
