Sections |
| Title | Starting Page | Number of Pages |
|---|
| Baby Drinks in Italy to 2011 | 1 | 1 |
| Market Databook | 1 | 1 |
| Executive Summary | 2 | 3 |
| CHAPTER 1 EXECUTIVE SUMMARY | 2 | 1 |
| Summary Market Level-Baby Drinks | 2 | 1 |
| Summary category level-Infant Formula | 3 | 1 |
| Summary category level-Baby Juice | 4 | 1 |
| Introduction | 5 | 3 |
| CHAPTER 2 INTRODUCTION | 5 | 1 |
| What is this report about? | 5 | 1 |
| How to use this report | 5 | 1 |
| Market Definition | 6 | 1 |
| List of Figures | 10 | 1 |
| LIST OF FIGURES | 10 | 1 |
| List of Tables | 11 | 3 |
| LIST OF TABLES | 11 | 1 |
| Baby Drinks | 14 | 14 |
| CHAPTER 3 MARKET OVERVIEW | 14 | 1 |
| Value Analysis, 2001-2006 | 14 | 1 |
| Value Analysis, 2006-2011 | 15 | 1 |
| Value Analysis, US$2001-2006 | 17 | 1 |
| Value Analysis, US$2006-2011 | 17 | 1 |
| Volume Analysis, 2001-2006 | 19 | 1 |
| Volume Analysis, 2006-2011 | 20 | 1 |
| Company and Brand Share Analysis | 22 | 1 |
| Expenditure & consumption per capita | 25 | 1 |
| Leading Company Profiles | 28 | 4 |
| CHAPTER 4 LEADING COMPANY PROFILES | 28 | 1 |
| COMPANY OVERVIEW | 28 | 1 |
| KEY FACTS | 28 | 1 |
| BUSINESS DESCRIPTION | 29 | 1 |
| COMPANY OVERVIEW | 30 | 1 |
| KEY FACTS | 30 | 1 |
| BUSINESS DESCRIPTION | 31 | 1 |
| Infant Formula | 32 | 15 |
| CHAPTER 5 CATEGORY ANALYSIS-INFANT FORMULA | 32 | 1 |
| Value Analysis, 2001-2006 | 32 | 1 |
| Value Analysis, 2006-2011 | 33 | 1 |
| Value Analysis, US$2001-2006 | 35 | 1 |
| Value Analysis, US$2006-2011 | 35 | 1 |
| Volume Analysis, 2001-2006 | 37 | 1 |
| Volume Analysis, 2006-2011 | 38 | 1 |
| Company and Brand Share Analysis | 41 | 1 |
| Expenditure & consumption per capita | 44 | 1 |
| Baby Juice | 47 | 15 |
| CHAPTER 6 CATEGORY ANALYSIS-BABY JUICE | 47 | 1 |
| Value Analysis, 2001-2006 | 47 | 1 |
| Value Analysis, 2006-2011 | 48 | 1 |
| Value Analysis, US$2001-2006 | 50 | 1 |
| Value Analysis, US$2006-2011 | 50 | 1 |
| Volume Analysis, 2001-2006 | 52 | 1 |
| Volume Analysis, 2006-2011 | 53 | 1 |
| Company and Brand Share Analysis | 56 | 1 |
| Expenditure & consumption per capita | 59 | 1 |
| Country Comparison | 62 | 11 |
| CHAPTER 7 COUNTRY COMPARISON | 62 | 1 |
| Value | 62 | 1 |
| Volume | 67 | 1 |
| Market Share | 72 | 1 |
| New Product Development | 73 | 3 |
| CHAPTER 8 NEW PRODUCT DEVELOPMENT | 73 | 1 |
| Product launches over time | 73 | 1 |
| Recent product launches | 75 | 1 |
| Socioeconomic Profile | 76 | 4 |
| CHAPTER 9 ITALY SOCIOECONOMIC PROFILE | 76 | 1 |
| Country Overview | 76 | 1 |
| Key Facts | 77 | 1 |
| Political Overview | 78 | 1 |
| Italy Economic Overview | 79 | 1 |
| Macroeconomic Profile | 80 | 7 |
| CHAPTER 10 ITALY MACROECONOMIC PROFILE | 80 | 1 |
| Macroeconomic Indicators | 80 | 1 |
| Research Methodology | 87 | 5 |
| CHAPTER 11 RESEARCH METHODOLOGY | 87 | 1 |
| Methodology overview | 87 | 1 |
| Secondary research | 88 | 1 |
| Market modelling | 89 | 1 |
| Creating an initial data model | 89 | 1 |
| Revising the initial data model | 89 | 1 |
| Creating a final estimate | 90 | 1 |
| Creating demographic value splits | 90 | 1 |
| Primary research | 90 | 1 |
| Data finalisation | 90 | 1 |
| Ongoing research | 91 | 1 |
| Appendix | 92 | 1 |
| CHAPTER 12 APPENDIX | 92 | 1 |
| Future readings | 92 | 1 |
| How to contact experts in your industry | 92 | 1 |
Tables |
| Title | Starting Page | Number of Pages |
|---|
| of Contents | 8 | 2 |
| OF CONTENTS | 8 | 1 |
