|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 3 | 1 |
| just-style.com membership | 4 | 1 |
| Contents | 5 | 1 |
| Single-user licence edition ii | 5 | 1 |
| Copyright statement ii | 5 | 1 |
| just-style.com membership iii | 5 | 1 |
| Contents iv | 5 | 1 |
| List of figures v | 5 | 1 |
| List of tables v | 5 | 1 |
| About the authors v | 5 | 1 |
| Chapter 1 Executive summary 5 | 5 | 1 |
| Chapter 2 Introduction 5 | 5 | 1 |
| Why is performance important? 5 | 5 | 1 |
| Performance is now expected 5 | 5 | 1 |
| Report coverage 5 | 5 | 1 |
| Chapter 3 Performance apparel defined 5 | 5 | 1 |
| Theme of the 2008 report 5 | 5 | 1 |
| Performance apparel defined 5 | 5 | 1 |
| Sports, sports participants and sportswear 5 | 5 | 1 |
| Definitions of sportswear (according to SGMA) 5 | 5 | 1 |
| Total sports apparel 5 | 5 | 1 |
| Active sports apparel 5 | 5 | 1 |
| Sports-licensed apparel 5 | 5 | 1 |
| Performance sportswear 5 | 5 | 1 |
| Performance protective wear 5 | 5 | 1 |
| Definitions of corporate wear and protective wear 5 | 5 | 1 |
| Workwear 5 | 5 | 1 |
| Career wear 5 | 5 | 1 |
| Corporate casual wear 5 | 5 | 1 |
| Uniforms 5 | 5 | 1 |
| Protective clothing 5 | 5 | 1 |
| Performance apparel as garments, fabrics and trims, fibres a | 5 | 1 |
| Chapter 4 Performance apparel market estimates 5 | 5 | 1 |
| Explanation of the methodology for calculating performance a | 5 | 1 |
| The 2004 performance apparel market 5 | 5 | 1 |
| The global performance apparel sportswear market 5 | 5 | 1 |
| The global performance apparel protective wear market 5 | 5 | 1 |
| The 2008 performance apparel market 5 | 5 | 1 |
| The global performance apparel sportswear market 5 | 6 | 1 |
| The global performance apparel protective wear market 5 | 6 | 1 |
| The 2014 performance apparel market 5 | 6 | 1 |
| The global performance apparel sportswear market 5 | 6 | 1 |
| The global performance apparel protective wear market 5 | 6 | 1 |
| The just-style annual trend line, 2004-2014 5 | 6 | 1 |
| The world market for performance apparel at wholesale prices | 6 | 1 |
| Chapter 5 Performance apparel market dynamics 5 | 6 | 1 |
| Introduction and performance apparel history 5 | 6 | 1 |
| The product life cycle 5 | 6 | 1 |
| Context 5 | 6 | 1 |
| Phases of the product life cycle 5 | 6 | 1 |
| A: Pre-introduction 5 | 6 | 1 |
| B: Introduction 5 | 6 | 1 |
| C: Growth 5 | 6 | 1 |
| D: Maturity 5 | 6 | 1 |
| E: Responsiveness to context 5 | 6 | 1 |
| Micro level: Industry players 5 | 6 | 1 |
| Protective wear companies 5 | 6 | 1 |
| Sportswear companies 5 | 6 | 1 |
| Customers 5 | 6 | 1 |
| Protective wear customers 5 | 6 | 1 |
| Sportswear customers 5 | 6 | 1 |
| Protective wear suppliers 5 | 6 | 1 |
| Sportswear suppliers 5 | 6 | 1 |
| The revenge of suppliers 5 | 6 | 1 |
| Protective wear competition 5 | 6 | 1 |
| Sportswear competition 5 | 6 | 1 |
| Complementors 5 | 6 | 1 |
| Macro level: Non-industry issues 5 | 6 | 1 |
| Economic deterioration (credit crunch) 5 | 6 | 1 |
| Sportswear as fashion 5 | 6 | 1 |
| Sports performance participation 5 | 6 | 1 |
| Regulation 5 | 6 | 1 |
| The environment and corporate social responsibility 5 | 6 | 1 |
| Industrialisation in the developing world 5 | 6 | 1 |
| F: Potential scenarios for further performance apparel evolu | 6 | 1 |
| Scenario 2: Extension to fit an existing or similar market 5 | 6 | 1 |
| Scenario 3: Immediate withdrawal and replacement 5 | 6 | 1 |
| Portfolio management and the optimal product development pat | 6 | 1 |
| The quest for the optimal path 5 | 6 | 1 |
| Looking into the future (long tail theory) 5 | 6 | 1 |
| Is there a possibility of enlarging the market? 5 | 6 | 1 |
| Chapter 6 Safeguarding the human body 5 | 6 | 1 |
| The US Army Casualty Care programme 5 | 6 | 1 |
| Thermal monitoring 5 | 7 | 1 |
| EU involvement 5 | 7 | 1 |
| PSV Eindhoven: Football meets sports medicine 5 | 7 | 1 |
| Shoe technology 5 | 7 | 1 |
| List of figures | 8 | 1 |
| List of tables | 9 | 1 |
| About the authors | 10 | 1 |
| Chapter 1 Executive summary | 11 | 7 |
| Performance has become a given | 11 | 1 |
| Theme of the 2008 edition | 11 | 1 |
| Performance apparel defined | 11 | 1 |
| Performance apparel market estimates | 12 | 1 |
| 2008 headline market estimates by value | 12 | 1 |
| 2014 headline market forecast by value | 13 | 1 |
| The world market for performance apparel at wholesale prices | 14 | 1 |
| Performance apparel dynamics | 14 | 1 |
| Product life cycle | 14 | 1 |
| A: Pre-introduction | 15 | 1 |
| B: Introduction | 15 | 1 |
| C: Growth | 16 | 1 |
| D: Maturity | 16 | 1 |
| E: Responsiveness to context (the tipping point) | 16 | 1 |
| F: Potential scenarios for further performance apparel evolu | 16 | 1 |
| Portfolio management | 17 | 1 |
| Chapter 2 Introduction | 18 | 2 |
| Why is performance important? | 18 | 1 |
| Performance is now expected | 18 | 1 |
| Report coverage | 18 | 2 |
| Chapter 3 Performance apparel defined | 20 | 12 |
| Theme of the 2008 report | 20 | 1 |
| Performance apparel defined | 20 | 1 |
| Sports, sports participants and sportswear | 21 | 1 |
| Definitions of sportswear (according to SGMA) | 22 | 1 |
| Total sports apparel | 22 | 1 |
| Active sports apparel | 22 | 1 |
| Sports-licensed apparel | 22 | 3 |
| Performance sportswear | 25 | 2 |
| Performance protective wear | 27 | 1 |
| Definitions of corporate wear and protective wear | 27 | 1 |
| Workwear | 27 | 1 |
| Career wear | 28 | 1 |
| Corporate casual wear | 28 | 1 |
| Uniforms | 28 | 1 |
| Protective clothing | 28 | 3 |
| Performance apparel as garments, fabrics and trims, fibres a | 31 | 1 |
| Chapter 4 Performance apparel market estimates | 32 | 11 |
| Explanation of the methodology for calculating performance a | 32 | 3 |
| The 2004 performance apparel market | 35 | 1 |
| The global performance apparel sportswear market | 35 | 1 |
| The global performance apparel protective wear market | 35 | 1 |
| The 2008 performance apparel market | 35 | 1 |
| The global performance apparel sportswear market | 35 | 1 |
| The global performance apparel protective wear market | 36 | 1 |
| The 2014 performance apparel market | 37 | 1 |
| The global performance apparel sportswear market | 37 | 2 |
| The global performance apparel protective wear market | 39 | 1 |
| The just-style annual trend line, 2004-2014 | 40 | 1 |
| The world market for performance apparel at wholesale prices | 41 | 2 |
| Chapter 5 Performance apparel market dynamics | 43 | 27 |
| Introduction and performance apparel history | 43 | 1 |
| The product life cycle | 43 | 1 |
| Context | 44 | 2 |
| Phases of the product life cycle | 46 | 1 |
| A: Pre-introduction | 46 | 1 |
| B: Introduction | 47 | 1 |
| C: Growth | 48 | 1 |
| D: Maturity | 49 | 1 |
| E: Responsiveness to context | 49 | 1 |
| Micro level: Industry players | 50 | 1 |
| Protective wear companies | 51 | 1 |
| Sportswear companies | 52 | 1 |
| Customers | 52 | 2 |
| Protective wear customers | 54 | 1 |
| Sportswear customers | 55 | 1 |
| Protective wear suppliers | 56 | 1 |
| Sportswear suppliers | 56 | 1 |
| The revenge of suppliers | 57 | 2 |
| Protective wear competition | 59 | 1 |
| Sportswear competition | 59 | 1 |
| Complementors | 60 | 1 |
| Macro level: Non-industry issues | 61 | 1 |
| Economic deterioration (credit crunch) | 61 | 1 |
| Sportswear as fashion | 61 | 1 |
| Sports performance participation | 62 | 1 |
| Regulation | 62 | 1 |
| The environment and corporate social responsibility | 62 | 1 |
| Industrialisation in the developing world | 63 | 1 |
| F: Potential scenarios for further performance apparel evolu | 64 | 1 |
| Scenario 2: Extension to fit an existing or similar market | 66 | 1 |
| Scenario 3: Immediate withdrawal and replacement | 67 | 1 |
| Portfolio management and the optimal product development pat | 67 | 1 |
| The quest for the optimal path | 67 | 1 |
| Looking into the future (long tail theory) | 68 | 1 |
| Is there a possibility of enlarging the market? | 68 | 2 |
| Chapter 6 Safeguarding the human body | 70 | 6 |
| The US Army Casualty Care programme | 70 | 1 |
| Thermal monitoring | 74 | 1 |
| EU involvement | 74 | 1 |
| PSV Eindhoven: Football meets sports medicine | 74 | 1 |
| Shoe technology | 75 | 1 |
