|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 3 | 1 |
| Incredible ROI for your budget single and multi-user licen | 3 | 1 |
| just-style.com membership | 4 | 1 |
| Contents | 5 | 1 |
| Single-user licence edition ii | 5 | 1 |
| Copyright statement ii | 5 | 1 |
| Incredible ROI for your budget single and multi-user licen | 5 | 1 |
| just-style.com membership iii | 5 | 1 |
| Contents iv | 5 | 1 |
| List of figures vii | 5 | 1 |
| List of tables viii | 5 | 1 |
| Executive summary 1 | 5 | 1 |
| The global landscape of retail 4 | 5 | 1 |
| The US 4 | 5 | 1 |
| Europe 5 | 5 | 1 |
| The UK 5 | 5 | 1 |
| Chapter 1 Main players 7 | 5 | 1 |
| Selected US players 7 | 5 | 1 |
| Gap 7 | 5 | 1 |
| Victoria s Secret 9 | 5 | 1 |
| Abercrombie & Fitch 9 | 5 | 1 |
| AE.com 10 | 5 | 1 |
| Guess 10 | 5 | 1 |
| UK and European players 12 | 5 | 1 |
| Next 12 | 5 | 1 |
| Dorothy Perkins 12 | 5 | 1 |
| Case studies 13 | 5 | 1 |
| Success Apparel 13 | 5 | 1 |
| Small business retail success online 13 | 5 | 1 |
| Realityplus Clothing: an online success story 14 | 5 | 1 |
| Chapter 2 How the retail market fits with an online strategy | 5 | 1 |
| Chapter 3 Advantages of online selling 19 | 5 | 1 |
| Switched online approach 20 | 5 | 1 |
| Creating a virtual atmosphere 21 | 5 | 1 |
| Complimentary add-ons 21 | 5 | 1 |
| Privacy 21 | 5 | 1 |
| Minimal set-up costs 22 | 5 | 1 |
| Niche markets 22 | 5 | 1 |
| Chapter 4 The difficulties and considerations of online sell | 5 | 1 |
| Personal information exchange 24 | 5 | 1 |
| Consumer loyalty 24 | 6 | 1 |
| Customer acquisition costs 25 | 6 | 1 |
| Small purchases 25 | 6 | 1 |
| Online returns policies 25 | 6 | 1 |
| Possible solutions to improving online difficulties 25 | 6 | 1 |
| Chapter 5 Market trends, 2006-2014 28 | 6 | 1 |
| Online apparel sales in the US 29 | 6 | 1 |
| Online apparel sales in Europe 30 | 6 | 1 |
| Online apparel sales in the UK 30 | 6 | 1 |
| Overall consumption trends 31 | 6 | 1 |
| Overall selling trends 31 | 6 | 1 |
| Women s wear 32 | 6 | 1 |
| Women s wear: accessories 32 | 6 | 1 |
| Women s wear: jeans 32 | 6 | 1 |
| Women s wear: general apparel 33 | 6 | 1 |
| Women s wear: sub-segments 33 | 6 | 1 |
| Women s wear: T-shirts 34 | 6 | 1 |
| Women s wear: dresses 35 | 6 | 1 |
| Women s wear: plus-size apparel 35 | 6 | 1 |
| Women s wear: uniforms 36 | 6 | 1 |
| Women s wear: the UK 37 | 6 | 1 |
| Women s wear: niche markets 37 | 6 | 1 |
| Women s wear: intimate apparel 37 | 6 | 1 |
| Women s wear: specialty 38 | 6 | 1 |
| Men s wear 39 | 6 | 1 |
| Men s wear: market 39 | 6 | 1 |
| Men s wear: formal wear 40 | 6 | 1 |
| Men s wear: T-shirts 40 | 6 | 1 |
| Men s wear: jeans and pants 41 | 6 | 1 |
| Men s wear: underwear 41 | 6 | 1 |
| Children s wear 41 | 6 | 1 |
| Children s wear: infants and toddlers 43 | 6 | 1 |
| Children s wear: teens 43 | 6 | 1 |
| Children s wear: market 44 | 6 | 1 |
| Children s wear: segments 44 | 6 | 1 |
| Children s wear: luxury 45 | 6 | 1 |
| Children s wear: the UK 45 | 6 | 1 |
| Chapter 6 Considerations for retailing apparel online 47 | 6 | 1 |
| Repeat buyer versus new buyer 47 | 6 | 1 |
| Consumer restrictions 48 | 6 | 1 |
| Shopping longevity 48 | 6 | 1 |
| Time of visit 49 | 6 | 1 |
| Chapter 7 Online apparel sales challenges 50 | 6 | 1 |
| Fulfilment returns 50 | 6 | 1 |
| The integration of systems 51 | 6 | 1 |
| Consumer control 51 | 6 | 1 |
| Diversifying operations 51 | 7 | 1 |
| Customer service 52 | 7 | 1 |
| Outsourcing 52 | 7 | 1 |
| Poor fulfilment costs 52 | 7 | 1 |
| E-fulfilment 53 | 7 | 1 |
| Sizing issues 53 | 7 | 1 |
| Technology 54 | 7 | 1 |
| Customer sizing measurements 54 | 7 | 1 |
| Customer sizing body scanning 54 | 7 | 1 |
| Customer sizing the virtual consumer 54 | 7 | 1 |
| Large number of stock-keeping units (SKUs) 55 | 7 | 1 |
| Outsourcing inventory management 56 | 7 | 1 |
| Chapter 8 Legislation 57 | 7 | 1 |
| Trade advantages 58 | 7 | 1 |
| Chapter 9 The future 60 | 7 | 1 |
| Chapter 10 Conclusion 62 | 7 | 1 |
| List of figures | 8 | 1 |
| List of tables | 9 | 1 |
| Executive summary | 10 | 6 |
| The global landscape of retail | 13 | 1 |
| The US | 13 | 1 |
| Europe | 14 | 1 |
| The UK | 14 | 2 |
| Chapter 1 Main players | 16 | 9 |
| Selected US players | 16 | 1 |
| Gap | 16 | 2 |
| Victoria s Secret | 18 | 1 |
| Abercrombie & Fitch | 18 | 1 |
| AE.com | 19 | 1 |
| Guess | 19 | 2 |
| UK and European players | 21 | 1 |
| Next | 21 | 1 |
| Dorothy Perkins | 21 | 1 |
| Case studies | 22 | 1 |
| Success Apparel | 22 | 1 |
| Small business retail success online | 22 | 1 |
| Realityplus Clothing: an online success story | 23 | 2 |
| Chapter 2 How the retail market fits with an online strategy | 25 | 3 |
| Chapter 3 Advantages of online selling | 28 | 4 |
| Switched online approach | 29 | 1 |
| Creating a virtual atmosphere | 30 | 1 |
| Complimentary add-ons | 30 | 1 |
| Privacy | 30 | 1 |
| Minimal set-up costs | 31 | 1 |
| Niche markets | 31 | 1 |
| Chapter 4 The difficulties and considerations of online sell | 32 | 5 |
| Personal information exchange | 33 | 1 |
| Consumer loyalty | 33 | 1 |
| Customer acquisition costs | 34 | 1 |
| Small purchases | 34 | 1 |
| Online returns policies | 34 | 1 |
| Possible solutions to improving online difficulties | 34 | 3 |
| Chapter 5 Market trends, 2006-2014 | 37 | 19 |
| Online apparel sales in the US | 38 | 1 |
| Online apparel sales in Europe | 39 | 1 |
| Online apparel sales in the UK | 39 | 1 |
| Overall consumption trends | 40 | 1 |
| Overall selling trends | 40 | 1 |
| Women s wear | 41 | 1 |
| Women s wear: accessories | 41 | 1 |
| Women s wear: jeans | 41 | 1 |
| Women s wear: general apparel | 42 | 1 |
| Women s wear: sub-segments | 42 | 1 |
| Women s wear: T-shirts | 43 | 1 |
| Women s wear: dresses | 44 | 1 |
| Women s wear: plus-size apparel | 44 | 1 |
| Women s wear: uniforms | 45 | 1 |
| Women s wear: the UK | 46 | 1 |
| Women s wear: niche markets | 46 | 1 |
| Women s wear: intimate apparel | 46 | 1 |
| Women s wear: specialty | 47 | 1 |
| Men s wear | 48 | 1 |
| Men s wear: market | 48 | 1 |
| Men s wear: formal wear | 49 | 1 |
| Men s wear: T-shirts | 49 | 1 |
| Men s wear: jeans and pants | 50 | 1 |
| Men s wear: underwear | 50 | 1 |
| Children s wear | 50 | 2 |
| Children s wear: infants and toddlers | 52 | 1 |
| Children s wear: teens | 52 | 1 |
| Children s wear: market | 53 | 1 |
| Children s wear: segments | 53 | 1 |
| Children s wear: luxury | 54 | 1 |
| Children s wear: the UK | 54 | 2 |
| Chapter 6 Considerations for retailing apparel online | 56 | 3 |
| Repeat buyer versus new buyer | 56 | 1 |
| Consumer restrictions | 57 | 1 |
| Shopping longevity | 57 | 1 |
| Time of visit | 58 | 1 |
| Chapter 7 Online apparel sales challenges | 59 | 7 |
| Fulfilment returns | 59 | 1 |
| The integration of systems | 60 | 1 |
| Consumer control | 60 | 1 |
| Diversifying operations | 60 | 1 |
| Customer service | 61 | 1 |
| Outsourcing | 61 | 1 |
| Poor fulfilment costs | 61 | 1 |
| E-fulfilment | 62 | 1 |
| Sizing issues | 62 | 1 |
| Technology | 63 | 1 |
| Customer sizing measurements | 63 | 1 |
| Customer sizing body scanning | 63 | 1 |
| Customer sizing the virtual consumer | 63 | 1 |
| Large number of stock-keeping units (SKUs) | 64 | 1 |
| Outsourcing inventory management | 65 | 1 |
| Chapter 8 Legislation | 66 | 3 |
| Trade advantages | 67 | 2 |
| Chapter 9 The future | 69 | 2 |
| Chapter 10 Conclusion | 71 | 1 |
