|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 3 | 1 |
| Incredible ROI for your budget single and multi-user licen | 3 | 1 |
| just-style.com membership | 4 | 1 |
| Table of contents | 5 | 1 |
| Single-user licence edition ii | 5 | 1 |
| Copyright statement ii | 5 | 1 |
| Incredible ROI for your budget single and multi-user licen | 5 | 1 |
| just-style.com membership iii | 5 | 1 |
| Table of contents iv | 5 | 1 |
| Introduction 1 | 5 | 1 |
| From campaign to brand 2 | 5 | 1 |
| FLO and the Fairtrade mark 4 | 5 | 1 |
| The move into cotton: instant progress 7 | 5 | 1 |
| Growth potential 10 | 5 | 1 |
| Taking Fairtrade cotton into the mainstream 12 | 5 | 1 |
| Adding value and the particular challenges for Fairtrade cot | 5 | 1 |
| Responding to the Fairtrade sceptics 18 | 5 | 1 |
| New markets, regionalisation and cross-border licensing 20 | 5 | 1 |
| Increasing producer involvement 23 | 5 | 1 |
| Conclusion 24 | 5 | 1 |
| Introduction | 6 | 1 |
| From campaign to brand | 7 | 2 |
| FLO and the Fairtrade mark | 9 | 3 |
| The move into cotton: instant progress | 12 | 3 |
| Growth potential | 15 | 2 |
| Taking Fairtrade cotton into the mainstream | 17 | 4 |
| Adding value and the particular challenges for Fairtrade cot | 21 | 2 |
| Responding to the Fairtrade sceptics | 23 | 2 |
| New markets, regionalisation and cross-border licensing | 25 | 3 |
| Increasing producer involvement | 28 | 1 |
| Conclusion | 29 | 3 |
