Global Market Review of Indulgence Foods - forecasts through 2013 - 2007/10/01 - just-food

Report title: Global Market Review of Indulgence Foods - forecasts through 2013

from just-food
76 page (43974 word) report published Oct 01, 2007

Price $769.00 available for immediate download

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The primary objective of this report is to provide insight into the current issues and trends in the indulgent, speciality and premium food markets. The report analyses NPD, marketing and branding strategies, and assesses the primary trends and drivers shaping the market. Major developments over the past two years are considered, and future profit opportunities are identified. The indulgent, premium and speciality food markets are quantified with forecasts to 2013 in Europe and the US. The report also analyses growth strategies implemented by food companies around the world to identify future opportunities. NPD is also assessed in key markets including Europe, North America and Asia. just-food has analysed the major drivers and trends in order to better understand the future direction of the market. Brand case studies are included to highlight and substantiate strategies and analysis throughout the report, as are comments from relevant industry executives who were interviewed by the author.

Author:

Helen Lewis

Document ID:

JF1

Country:

United Kingdom

Industry:

Food

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Format:

PDF

Title	Starting Page	Number of Pages
Sections
Single-user licence edition	2	2
Copyright statement	0	3
just-food.com membership	0	4
Table of contents	4	3
List of figures	7	1
List of tables	8	1
Preface	9	3
Report methodology	0	10
Aims of the report	0	11
The author	0	12
Executive summary	12	3
Chapter 1 Introduction to indulgent, premium and speciality	15	4
Defining indulgent food	0	16
Attributes of an indulgent food product	0	17
Defining premium food	0	17
Attributes of a premium food product	0	17
Defining speciality food	0	18
Attributes of a speciality food product	0	18
Creating an exclusive brand	0	19
Chapter 2 Building successful indulgent, premium and special	19	11
Introduction	0	20
Premium indulgence versus premium healthy indulgence	0	20
Combining indulgent and premium brand attributes	0	21
Learning from the personal care industry	0	22
Strategies of leading personal care brands	0	22
Retailer-led promotions	0	23
Celebrity endorsements	0	24
Targeting children	0	25
Changing target audience and/or product positioning	0	29
Considerations for brand owners	0	30
Chapter 3 The healthy indulgent food market	30	18
Introduction	0	31
Attributes of a healthy indulgent food product	0	31
The healthy indulgent food scale	0	32
Trends driving the healthy indulgent food market	0	32
Portion control and the single-serve concept	0	33
Virtuous ingredients and indulgent flavours	0	35
Low and light	0	36
Impact of healthy indulgence on innovation	0	36
The reinvention of Walkers Crisps	0	38
Focus on raw and living foods	0	45
Indulgent and healthy NPD highlights	0	46
Considerations for brand owners	0	48
Chapter 4 Market trends and drivers in indulgent, premium an	48	14
Introduction	0	49
Tackling the trends influencing indulgent, premium and speci	0	49
Sustainability and ethical consumerism	0	50
Provenance and authenticity	0	52
Drivers shaping the indulgent, premium and speciality food m	0	54
Rising number of premium and speciality retailers	0	55
The growing number of foodies	0	56
Increased affluence around the world	0	57
Rising obesity levels	0	57
Profitable private label	0	58
Lack of retail understanding limits sales of speciality food	0	59
Are premium and speciality brands getting too big for their	0	59
Indulgent, premium and speciality packaging packs a punch	0	60
Getting the whole package right	0	60
The minimal look will be big	0	61
Sustainable packaging can be profitable	0	62
Considerations for brand owners	0	62
Chapter 5 Emerging profit opportunities by region and catego	62	12
Introduction	0	63
The speciality food market to 2013	0	64
Europe	0	64
The US	0	65
The premium food market to 2013	0	66
Healthy indulgent food market growth to 2013	0	67
German sector set for stagnation	0	67
Spanish love of functional foods drives healthy indulgent gr	0	68
US consumers enjoy best of both worlds	0	68
UK consumers learning to love healthy indulgent food	0	69
Category analysis	0	69
Bakery and cereals	0	71
Confectionery	0	74
Chapter 6 Five top strategies for indulgent, premium and spe	74	3
Introduction	0	75
Strategy 1: Minimise NPD timelines and cut red tape	0	75
Strategy 2: Remember your roots	0	76
Strategy 3: Keep it as authentic as possible	0	76
Strategy 4: Be seen to be thinking about the environment	0	76

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just-food is a leading publisher of global food industry information. Our dedicated editorial team and research analysts around the world gather insight and analysis that provides industry executives with timely and critical business knowledge.

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