The international spirits market in China - forecasts to 2012 (download) - 2007/03/01 - just-drinks

Report title: The international spirits market in China - forecasts to 2012 (download)

from just-drinks
73 page (33193 word) report published Mar 01, 2007

Price $750.00 available for immediate download

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About just-drinks

This report is the first country specific, consumer based study offered by just-drinks. We have conducted extensive consumer and trade research and learned who the Chinese consumer is, explaining their drinking behaviour, and introducing the challenges that international spirits face in the market. The findings are used to forecast the growth and volumes of the key international spirits brands in China. The report also gives an overview of the whisky, cognac and vodka categories, and offers market projections until 2012.

Source:

Aroq Ltd

Document ID:

47870

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PDF

Title	Starting Page	Number of Pages
Sections
Single-user licence edition	3	2
Copyright statement	0	4
just-drinks.com membership	0	5
Table of contents	5	3
List of figures	8	1
List of tables	9	1
Introduction	10	2
Chapter 1 Forecasting the growth of the international spirit	12	7
DDMA forecast model	0	13
Greater acceptance of international spirits	0	14
Continued expansion of key consumption channels	0	14
Western-style bars	0	14
Karaoke TV rooms (KTVs)	0	14
Nightclubs/discos	0	15
Greater distribution control and efficiencies	0	17
Increasing levels of disposable income and the immergence of	0	18
Brand proliferation	0	18
Summary	0	19
Chapter 2 Marketing challenges for international spirits in	19	7
Low familiarity with international spirit brands	0	20
Homogenous promotional and communication strategies adopted	0	22
Highly competitive market-place	0	23
Low brand commitment	0	24
High level of counterfeiting and parallel imports in key cha	0	26
Chinese young urban professionals today: Overview and introd	0	27
Chinese youth today: Concerns and individuality	0	28
Criteria in selecting a career	0	29
Definition of happiness	0	30
Places and countries that influence youth trends and culture	0	31
Chapter 4 Introduction to drinking behaviour	31	5
Channels where alcohol consumption has taken place in the la	0	33
Perceptions of key categories	0	35
Summary	0	36
Frequency of whisky consumption across markets	0	39
Brand and advertising awareness	0	41
Chivas	0	43
Brand personality	0	43
Johnnie Walker Black Label	0	44
Core brand image	0	44
Brand personality	0	44
Brand image	0	44
Brand personality	0	44
Johnny Walker Red Label	0	45
Core brand image	0	45
Core brand image	0	45
Summary	0	46
Introduction	0	47
Cognac consumption across markets	0	50
Brand and advertising awareness	0	51
Hennessy	0	53
Core brand image	0	53
Brand personality	0	53
Remy Martin	0	53
Core brand image	0	53
Brand personality	0	54
Martel	0	54
Core brand image	0	54
Brand personality	0	54
Summary	0	55
Introduction	0	56
Vodka consumption across markets	0	58
Awareness and usage of key vodka brands	0	62
Absolut	0	63
Brand image profile	0	63
Brand personality	0	63
Smirnoff	0	64
Brand image profile	0	64
Brand personality	0	64
Finlandia	0	64
Brand image profile	0	64
Brand personality	0	64
Stolichnaya	0	65
Brand image profile	0	65
Brand personality	0	65
Summary	0	65
Chapter 8 Projections for dark spirit brands to 2012	65	5
Whisky	0	67
Cognac	0	70
Chapter 9 Projections for vodka to 2012	70	2
Chapter 10 Summary	72	2

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just-drinks is a leading publisher of global beverage industry information. Our dedicated editorial team and research analysts around the world gather insight and analysis that provides industry executives with timely and critical business knowledge.

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