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just-drinks36 page (22206 word) report
published Nov 01, 2006
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$354.00 available for immediate download
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| Source: | Aroq Ltd
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| Document ID: | 45659
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| Free Sample: |
Click Here to Download
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| Format: | | PDF |  |
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Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-drinks.com membership | 0 | 5 |
| Table of contents | 5 | 1 |
| Introduction | 6 | 1 |
| Drinks sponsorship today | 7 | 11 |
| A more sophisticated approach | 0 | 9 |
| Consumer activation and the integrated model | 0 | 11 |
| International sponsorship strategies and best practice | 0 | 13 |
| Sponsorship and corporate social responsibility | 0 | 15 |
| Motor racing and other areas of particular sensitivity | 0 | 18 |
| Case studies | 18 | 19 |
| Diageo | 0 | 21 |
| R my Cointreau | 0 | 23 |
| Brown-Forman | 0 | 25 |
| Pernod Ricard | 0 | 27 |
| SABMiller | 0 | 29 |
| InBev | 0 | 31 |
| Molson Coors | 0 | 33 |
| E&J Gallo Winery | 0 | 37 |
just-drinks is a leading publisher of global beverage industry information. Our dedicated editorial team and research analysts around the world gather insight and analysis that provides industry executives with timely and critical business knowledge.
