Report title: Global market review of functional health soft drinks - forecasts to 2012 (download)
from just-drinks
65 page (36874 word) report published May 01, 2007

Price $830.00 available for immediate download
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About just-drinks

This new report from just-drinks will provide insight into a sector that has attracted huge investment and interest in the 21st century. We address the functional soft drinks market from the perspective of health and wellness products, and provide forecasts to 2012. The report considers current trends in health and wellness sub-sectors including smoothies, functional waters, functional juices and juice drinks, along with potential new product development (NPD) in key markets including Europe, North America and Asia.

Source: Aroq Ltd
Document ID: 49667
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Sections
TitleStarting PageNumber of Pages
Single-user licence edition32
Copyright statement04
just-drinks membership05
Table of contents53
List of figures81
List of tables91
About the report102
Report methodology011
Aims of the report011
About the author012
Executive summary123
Chapter 1013
Chapter 2013
Chapter 3014
Chapter 4014
Chapter 5015
Chapter 6015
Chapter 1 Introduction151
Definitions used within this report016
Examples of naturally functional drinks016
Examples of scientifically functional drinks016
Broad definitions016
Table 1: Total annual soft drinks consumption, global, per c161
Table 2: Total soft drinks market value, Europe and North Am161
The rise of functional diet drinks and the fall of carbonate017
Table 3: Total diet CSD market value, Europe and North Ameri172
The role of health and wellness drinks within the global mar019
Table 4: Total global health and wellness functional drinks 181
Chapter 2 Drivers of health and wellness functional soft dri195
Introduction020
Leading brands focus on consumer analysis into health and we022
Current and future purchase motivations024
Chapter 3 Emerging and future trends influencing NPD and mar241
Introduction025
Barriers to NPD and future growth025
Figure 1: The Enviga product range259
The impact of health claims regulations026
An obsession with beauty027
The cyclical nature of small versus power brands029
The importance of being natural030
Organic, natural, or both?030
Purity030
The importance of being responsible032
Chapter 4 Future growth strategies of leading health and wel3414
Introduction035
Kraft035
Role in functional health and wellness soft drinks market035
Future expectations036
SWOT analysis037
Strengths037
Weaknesses037
Opportunities037
Threats037
Nestl 038
Role in functional health and wellness soft drinks market038
Future expectations039
SWOT analysis039
Strengths039
Weaknesses039
Opportunities040
Threats040
Coca-Cola Enterprises040
Role in functional health and wellness soft drinks market040
Future expectations041
SWOT analysis042
Strengths042
Weaknesses042
Opportunities042
Threats042
PepsiCo043
Role in functional health and wellness soft drinks market043
Future expectations043
SWOT analysis044
Strengths044
Weaknesses044
Opportunities044
Threats044
Cadbury Schweppes045
Role in functional health and wellness soft drinks market045
Future expectations046
SWOT analysis046
Strengths046
Weaknesses046
Opportunities046
Threats047
Ones to watch: smaller players047
RushNet047
Old Orchard Brands047
Jivita LLC048
Tata Tea048
Chapter 5 Technical review: packaging and ingredients489
Introduction049
Packaging innovations051
Ingredients innovations052
Three new megatrends053
Wonderland053
Pleasure Principles053
Body & Soul053
Benzene: one to avoid054
Artificial sweeteners: a word of caution054
Popular and emerging ingredients055
A a 056
Hemp056
Wheatgrass057
Noni fruit057
Hops057
Table 5: Natural ingredients and associated health benefits 571
Chapter 6 Forecasts and market trends to 2012581
Introduction059
Global market forecasts059
Table 6: Total global health and wellness functional drinks 581
Table 7: Total global health and wellness functional drinks 591
Western Europe market forecasts060
Table 8: Total functional soft drinks market value, France, 601
Table 9: UK off-trade health and wellness functional soft dr612
Eastern Europe062
Asia063
Table 10: Japan off-trade health and wellness functional sof622
United States market forecasts064
Table 11: US off-trade health and wellness functional soft d631
Chapter 7 Ten top takeaway action points642

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