This brand new report from just-drinks looks at what is happening to blended Scotch in emerging and mature markets. It examines their opportunities and challenges, brand image and innovation. We also touch on the issues surrounding the shortage in supply of blended Scotch, plus we take a look at the role of 'smaller' brands. The report is strongly supported by interviews with key executives from the top players in the industry, namely J&B, Chivas Bros, Diageo, Whyte & Mackay, Burn Stewart, Cutty Sark and Beam Global among others.
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