Report title: Global Market Review of Brandy and Cognac - forecasts to 2011
from just-drinks
75 page (42694 word) report published Nov 01, 2007

Price $1,220.00 available for immediate download
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About just-drinks

The term brandy is derived from the Dutch word brandewijn, meaning 'burnt wine', which is how Dutch traders described it in the 16th century as they brought it to Northern Europe from its heartland in Southern France and Spain.

Author: IWSR Drinks Record Editor Alexander Smith
Document ID: JD1
Country: United Kingdom
Industry: Alcoholic Beverages
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Format:
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Sections
TitleStarting PageNumber of Pages
Single-user licence edition32
Copyright statement04
just-drinks.com membership05
Contents52
List of figures71
List of tables81
Chapter 1 Sector overview99
Market size013
Healthy shipment levels018
Chapter 2 The changing environment1810
Greater producer focus019
Greater competition022
Inventories023
Pricing trends025
Contemporising Cognac through hybrids026
Chapter 3 The markets2826
France029
UK market improves031
Germany032
Mixed picture in Scandinavia033
Russian Cognac market emerges036
Spanish suppliers look to rejuvenate brandy037
Strong premium trends in US041
Mexico trades up043
Brazil, Bolivia and Colombia brandy gains044
Conhaque gains in Brazil044
Domecq dominates in Colombia044
Peru046
Asia047
Cognac sales explode in China049
Other emerging Asian markets051
Japanese malaise052
Other markets: South Africa054
Chapter 4 Favourable travel retail trends545
Mainland travelling Chinese057
Positive trends in North America057
Travel retail exclusive products proliferate059
Chapter 5 Producer profiles5917
Hennessy builds upon its dominance061
R my: Showing off its premium qualities064
Improving distribution064
New era for Courvoisier069
Camus aims to restore luster to Cognac072
Otard looks towards global re-launch073
KWV moves to sharpen its marketing side074
Distell dominates South African market076

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