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IBISWorld Industry Market Research - United States24 page (8561 word) report
published Oct 13, 2009
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$825.00 available for immediate download
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IBISWorld Industry Market Rese...
| Brief Excerpt: | ... engaged in purchasing advertising time or space from media outlets and reselling it to adverti sing agencies or individual companies directly. In this process establishments generally have to liaise with media representative companies (NAICS #####) which are contracted by media ow ners/operators to sell spot (other than local) advertising on their...
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| Description: | Media buying agencies purchase advertising time and space from media providers and resell it to advertisers. They can also be involved in planning individual campaigns and monitoring the results of advertising placements against agreed measures such as target audience reach. Large advertisers may bypass this industry by using in-house media buying teams and dealing direct with media representatives.
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| Report Type: | Market Research
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| ANZSIC: | 54183
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| Free Sample: |
Click Here to Download
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| Format: | | PDF |  |
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| Table of Contents: |
| Related Industries: |
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Media Buying Agencies in the US |
| Forecast To: |
2015 |
| Covers: |
Publicis Groupe SA, WPP Group plc, Omnicom Group Inc |
| Related Reports: |
Supply: Newspaper Publishing in the US
(51111), Magazine & Periodical Publishing in the US
(51112), Radio Broadcasting in the US
(51311), Television Broadcasting in the US
(51312), Cable, Internet & Telephone Providers in the US
(51322), Media Representative Firms in the US
(54184) |
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Demand: Advertising Agencies in the US
(54181) |
| Table of Contents: |
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ABOUT THIS REPORT |
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KEY STATISTICS |
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SEGMENTATION |
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MARKET CHARACTERISTICS |
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INDUSTRY CONDITIONS |
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KEY FACTORS |
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KEY COMPETITORS |
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INDUSTRY PERFORMANCE |
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OUTLOOK |
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Copyright © 1999-2009 IBISWorld Pty Ltd |
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IBISWorld is a leading strategic business information provider that offers comprehensive information on 650 industries in the United States. Their industry data provides detailed analysis on growth trends, the competitive environment and the key issues facing each industry. Each report contains key industry figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; industry participants and market share; key factors to success in the industry; and 5-year forecasts with forecast analysis.
