| Title: | Microsoft/Yahoo!: No Deal |
| Price: | $49.00 |
| Publication Date: | May 05, 2008 |
| Source: | Forrester Research |
| Author: | Shar VanBoskirk |
| Report Type: | Quick Take |
| Word Count: | 1734 |
| Length: | 4 Pages |
| Description: | Microsoft took its offer to buy Yahoo! off the table on Saturday after Yahoo! asked for $3 more per share. Forrester believes that the outcome of this three-month-long online media soap opera puts huge pressure on Yahoo! to quickly prove itself viable as an independent entity, while also forcing Microsoft to articulate an online strategy without strong search marketing capabilities. Without a Microhoo on the horizon, interactive marketers will likely experience innovations in online advertising from media firms of all sizes and a more user-friendly Google. |
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