Forrester

Title:Sir Richard Branson On Innovation And Its Role In Marketing
Price:$249.00
Publication Date:May 07, 2008
Source:Forrester Research
Author:Henry Harteveldt
Report Type:Trends
Word Count:1795
Length:4 Pages
Description:Forrester interviewed Virgin Group Chairman Sir Richard Branson at Travel Industry Associaton's (TIA's) TravelCom 2008 on the occasion of his receiving the conference's first-ever Steve Fossett Innovation Award. Richard made several points about innovation that are relevant to marketing leaders in any industry: being genuine in the new products or services you bring to market; being open to ideas from outside your industry; and accepting and rewarding risk-taking within the marketing organization.
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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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