| Title: | Location: The Next Frontier For Travel eBusiness |
| Price: | $249.00 |
| Publication Date: | May 02, 2008 |
| Source: | Forrester Research |
| Author: | Sarah Rotman Epps |
| Report Type: | Trends |
| Word Count: | 2273 |
| Length: | 5 Pages |
| Description: | Location was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and Yahoo! assembled on a panel to discuss what it means to put travel content into locational context. To start, travel eBusinesses need to start thinking about their content in terms of its geo-potential, whether that's reviews, videos, details of destinations, properties, airports, or anything else that relates to a physical location. This content can be distributed via map mashups and virtual worlds online, via mobile phones and personal navigation devices, and via new technologies like the Microsoft Surface that will be increasingly available at travelers' destinations. |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
Click
Here
to Download
|
Looking For Something Else?
